Job Description

The Director, Head of Marketing will lead the marketing function supporting our Retail and Branded Wholesale businesses. strategies and initiatives. They will leverage customer insights and analytics to develop successful marketing strategies that deliver incremental sales growth to our business. They will own the entire marketing process, from strategy development through execution and measurement. They will be responsible for managing and cultivating our brand, and deliver high impact programs across in-store, digital, offline, and loyalty. They will lead a team of marketers and external partners (creative, media, etc.) and own the marketing budget.

This role promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

Job Responsibilities:

-Overseeing marketing team. Evaluating and developing our marketing strategy and marketing plan.
-Planning, directing, and coordinating marketing initiatives and campaigns.
-Partnering with Category Managers to develop marketing programs that profitably drive sales and margin growth.
-Lead the strategy, development and execution of Omni channel Loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization and promotional strategies.
-Ownership of overall marketing calendar (including in-store, digital, offline, and loyalty)
-Building brand awareness and positioning.

-Coordinating marketing projects from start to finish.

-Coach, mentor, and invest in team members to be the best marketers

-Communicate across functions and drive marketing initiatives

Required Qualifications Education, Skills & Experience:
At least 10 years of related experience. At least 3 years of management experience. Bachelor's degree in a related field or equivalent experience. Master's or MBA degree typically preferred.

Preferred Qualifications Education, Skills & Experience:
-Deep functional marketing experience and prior responsibility running a marketing team.
-Rich data and insights-driven marketing experience
-Effective time management skills and the ability to multitask.
-Attention to detail.
-Proven ability to manage budgets.

-Professional and proactive work ethic.

-High competence in project and stakeholder management.

-Excellent interpersonal, written and oral communication skills.

-Competency in Microsoft applications including Word, Excel, and Outlook.

Core Values:

Integrity We act with honesty and honor without compromising the truth.

Safety We ensure the health and safety of our employees and the communities in which we operate, while going beyond the legal requirements to provide an accident-free workplace.

Maximizing Value We operate with intention and recognize that the ultimate measure of a companys success is the extent to which it enriches employees, customers and shareholders.

Growth Oriented We assume new responsibilities to position the organization and its employees to achieve new heights.

Commitment We are committed to our employees, the environment and communities in which we operate while delivering great products, services, and other initiatives that impact lives within and outside the organization.

Passion for Winning & Excellence We have an intense desire to go beyond what is expected and take great pride in achieving exceptional outcomes.

Job Competencies:

Level Summary - Provides leadership to managers and professional staff. Is accountable for the performance and results of multiple related teams. Develops departmental plans, including business, production and/or organizational priorities. Decisions are guided by resource availability and organizational objectives.

Leveling Criteria:

- Business Acumen: Applies knowledge of key business drivers and the factors that maximize department performance.

-Leadership: Manages multiple related teams, sets departmental priorities and allocates resources to align with business objectives and annual plan.

-Problem solving: Identifies and solves complex, operational and organizational problems leveraging the appropriate resources within or outside the department.

-Impact: Guided by organization functional business plans, impacts the department results by supporting and funding of projects, products, services and/or technologies.

-Interpersonal skills: Persuades managers and leaders to take action and/or negotiates with external partners/vendors/customers.

-Strong analytical skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, disability status, protected veteran status, or any other characteristic protected by law. Equal Opportunity Employer/Disabled/Veterans.