Job Description

Job Description

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: 12
Position Summary
Establish and drive the strategic direction for the overall social program to ensure it delivers against key business and consumer objectives, connects with the overall Marketing plan/key campaigns, and grows brand equity. Ensure social platforms operate as a connected part of the overall brand strategy and marketing efforts. Serve as key steward of the brand strategy and voice, driving consistency and connection across social campaigns while creating relevance for the brand among key consumer design targets. Act as enterprise social subject matter expert to identify best practices, innovation, and industry trends & insights. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions

* Create the annual social strategy, including defining key objectives, success metrics, and tactics, and gaining alignment with the Brand Building Leader & Marketing VP.
* Link plan to business and consumer objectives, including advancing the growth of the brand in line with our master brand strategy.
* Lead the annual strategy/joint plan with the social agency partner and ultimately be accountable for the work
* Lead all social campaign brief creation, kick-off meetings, and table top reviews to ensure creative executions and content deliver effectively on consumer needs, brand goals, and business objectives.
* Effectively lead the process for multi-functional input and business leader/Marketing leadership approval of briefs, partnerships and content, as required
* Track social effectiveness and brand impact; continually apply insights to improve social campaign effectiveness
* Oversee Kroger's brand, ensuring it is accurately portrayed and represented in all social touchpoints
* Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum Position Qualifications

* Bachelor's Degree in business, marketing, or an equivalent field of study
* 10+ years brand management experience with a proven track record of developing brand strategies that deliver business results and brand growth
* 5+ years experience leading social program strategy
* Any Experience guiding strategic creative development and partnering well with agency teams
* Any Experience leading integrated marketing campaigns that span channels and consumer targets, including working within personalized channels as part of a holistic plan (e.g. 1:1 offers, addressable tv/radio, etc.)
* A deep understanding of the social ecosystem, including publishers, influencers, and platforms
* A proven track record of successfully identifying marketing capability innovation and driving it into applications that build the business

Desired Previous Experience/Education

* Any CPG brand management or ad/digital agency experience
* 8+ years of recent/ relevant experience leading social program strategy & execution
* Master's Degree in marketing or business

Education Level: Bachelor's Required
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
Regions: General Office- Cincinnati

States: Indiana; Kentucky; Ohio
Keywords:

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. At The Kroger Co., we are Fresh for Everyone and dedicated to our Purpose: To Feed the Human Spirit. We are committed to creating ZeroHungerZeroWaste communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

Posting Notes: OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Marketing || Employee || Exempt || Full-Time || None