Job Description

Job Descriptions

Job Summary

This position will be responsible for day-to-day execution helping to drive the strategic vision for Xfinity and Comcast Business Paid Social Media and support all content and partnership initiatives. The Manager, Media Strategy & Planning will assist with the development and execution of custom digital and integrated media programs across the Xfinity and Comcast Business portfolio to raise awareness and consideration for the brand as well as drive innovation and growth in our media tactics. Responsibilities include close collaboration with Creative, Media, agency teams and Divisions to ensure seamless execution across multiple platforms, including, but not limited to, social, digital, experiential, etc.

Job Description

Core Responsibilities

* Lead/oversee campaigns from start to finish which includes program development, coordination across planning and activation teams, campaign optimization, stewardship, and reporting
* Coordinate across our social, content, and product strategies
* Leverage media relationships to drive greater impact for the business
* Develop process improvements and build/grow relationships across cross functional teams, including ad sales, Marketing Communications, creative and media agencies, and legal
* Manage project execution, including integrated sponsorships and content development across TV, Digital, Social, Print, Events, and other emerging and interactive platforms
* Help manage paid social media agencies (strategic and execution) across the portfolio
* Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns
* Develop frameworks for strategy development, KPI alignment to business goals and valuation of all undertaken efforts for iterative test and learn pipelines
* Design, develop and ensure rigor around all paid social analysis, reporting, and measurement
* Bring creativity and ideation capabilities to drive unique consumer engagement strategies
* Manage 1st, 2nd and 3rd party data sources for customer and prospect targeting across the evolving social partner landscape
* Stay abreast of innovation and changes taking place in the branded content space, and proactively bring opportunities forward
* Collaborate with internal stakeholders across Marketing, Business Insights, Analytics, Sales and Finance to advance business goals
* Coordinate Corporate & Division/Region media efforts and evolve standards and processes/methodologies for aligning Corporate and Division Social and Sponsorship Media spend
* Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
* Other duties and responsibilities as assigned.

Employees at all levels are expected to:

* Understand our Operating Principles; make them the guidelines for how you do your job.
* Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
* Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
* Win as a team make big things happen by working together and being open to new ideas.
* Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
* Drive results and growth.
* Respect and promote inclusion & diversity.
* Do what's right for each other, our customers, investors and our communities.

Disclaimer:

* This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. Thats why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.