At Bristol Myers Squibb, we are inspired by a single vision transforming patients lives through science. In oncology, hematology, immunology and cardiovascular disease and one of the most diverse and promising pipelines in the industry each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
This role is responsible for leading design and execution efforts, customizing research methodologies to deliver strategic customer insights and drive improved decision-making for the Immunology therapy area. The role will be aligned to either WW or US market and will work with the Immunology portfolio. Further specialization of activities, depending on the role assignment, can include application to branding & communications, launch asset planning and brand performance management.
Key Responsibilities and Major Duties
* Provides leadership for Customer Insights efforts, developing and deploying innovative market research techniques that reflect best practices, in order to develop key strategic customer insights and drive superior decision-making
* Accurately assesses business issues faced by business stakeholders and develops the appropriate market research design to address them, providing superior analysis and reasoned solutions
* Synthesizes data from multiple sources to bring added value to research studies, then draws and communicates customer insights in a business-oriented, concise and meaningful way to be delivered to the business team
* Consistently develops and recommends reasonable, data-driven business-building ideas and encourages the use of customer and market insights to inform business decisions
* Demonstrates mastery of primary research designs and analysis, and independently develops customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues
* Proactively creates opportunities to embed insights and influence decision-making in brand teams
* Develops Market Research plans aligned to business need through collaboration with Immunology BI&A and brand teams, creating synergies and eliminating duplication
Qualifications:
* Bachelor of Science. Advanced degree preferred.
* Senior Manager: Minimum 3 years of relevant market research experience, required
* Associate Director: Minimum 5 years relevant market research experience required
* Pharmaceutical industry experience strongly preferred; therapeutic category knowledge strongly desired
Desired Skills and Competencies:
* Experience in the key functional areas of market research, including design and analysis of primary market research and secondary data
* Proven ability to effectively operate and influence cross-functionally
* Strong technical understanding of marketing research models and deep knowledge and experience across multiple complex research tools
* Strong analytical skills and strategic thinking ability
* Concise and impactful written and verbal communication skills
BMSBI&A
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
New York, New York
Bristol-Myers Squibb Company discovers, develops, licenses, manufactures, markets, distributes, and sells biopharmaceutical products worldwide. The company offers drugs in oncology, immunoscience, cardiovascular, and fibrotic diseases. The company’s products include Opdivo, a biological product for anti-cancer indications; Eliquis, an oral inhibitor targeted at stroke prevention in adult patients with non-valvular atrial fibrillation, and the prevention and treatment of venous thromboembolic disorders; and Orencia, a biological product for adult patients with moderately to severely active RA and prostate-specific antigen, as well as reducing signs and symptoms in certain pediatric patients with moderately to severely active polyarticular juvenile idiopathic arthritis.
It also provides Sprycel, a tyrosine kinase inhibitor for the treatment of Philadelphia chromosome-positive chronic myeloid leukemia; Yervoy, a monoclonal antibody for the treatment of patients with unresectable or metastatic melanoma; Empliciti, a humanized monoclonal antibody for the treatment of multiple myeloma; and Baraclude, an oral antiviral agent for the treatment of chronic hepatitis B. In addition, the company offers Reyataz, a protease inhibitor for the treatment of human immunodeficiency virus (HIV) and Evotaz; Sustiva franchise, a non-nucleoside reverse transcriptase inhibitor for the treatment of HIV; and Daklinza NS5A replication complex inhibitor, Sunvepra NS3 protease inhibitor, and Beclabuvir NS5B inhibitor. It sells products to wholesalers, retail pharmacies, hospitals, government entities, and medical profession. It has collaboration agreements with Nektar Therapeutics; Janssen Pharmaceuticals, Inc.; Biocartis Group NV.; and FameWave Ltd.
The company was formerly known as Bristol-Myers Company and changed its name to Bristol-Myers Squibb Company in 1989. Bristol-Myers Squibb Company was founded in 1887 and is headquartered in New York, New York.