Job Description

Benefits Click Here for Benefits Information Job Description The Marketing Manager, E-Commerce is an integral part of driving Vistars strategic growth objectives. The Marketing Manager will support the digital marketing strategy for the e-commerce channel. Strategic areas of focus include website design, content management, SEO, paid search and social media, CRM and email marketing strategy.

Responsibilities Include, but are not limited to:

* Plan and execute the companys integrated, digital marketing strategy including SEO/SEM, Social Ads, Display/Retargeting, and Email
* Provide subject-matter expertise to the broader communications organization on paid marketing strategies and plans that will meet business objectives
* Monitor, analyze, and report on website performance; define and track metrics to measure the efficiency of website navigation; capture intelligence on user interests
* Provide Customer Service, Sales Team, and Retail partners with timely information on advertising and digital campaigns
* Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies
* Responsible for the collection, organization, maintenance and safeguarding of all digital photography
* Perform ongoing website maintenance, including implementation of CMS and content updates
* Create strategies to grow new and returning visitors year-over-year, extend sessions, page views, and increase conversion rates on quotations
* Ensure compliance on all consumer and privacy/spam laws and regulations
* Perform other related duties as assigned

Required Qualifications Bachelors Degree in Marketing or related field, or equivalent experience
3-5 years of professional digital marketing experience, to include social media and e-commerce
Knowledge of testing and measurement to analyze brand performance and evolve overall paid strategies
Hands-on experience building, launching, and reporting on national marketing campaigns
Track record of developing and managing multiple marketing programs simultaneously
In-depth knowledge and understanding of digital platforms, their respective users, and how platforms can be deployed and best utilized
In-depth knowledge of the technologies and processes involved in running paid search, paid social, and other media campaign initiatives State Colorado EEO Statement Performance Food Group and/or its subsidiaries (individually or collectively, the Company) provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the EEO is the Law poster and supplement; and (3) the Pay Transparency Policy Statement.