Stryker

Portfolio Manager, Marketing

Posted on: 21 Feb 2021

Tempe, AZ

Job Description

Who we want

* Hard-working winners. Confident, competitive and results-oriented salespeople who create a track record of success.

* Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

* Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

* Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

* Advise on the organization's major competitors

* Anticipate and understands the different types of competition that will be faced in the future

* Monitor market activity, penetration and competitive wins or losses

* Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs

* Build relationships with key opinion leaders and establish relationships with new thought leaders

* Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.

* Identify market trends and proactively adjust strategy based on healthcare environment

* Raise coworkers' awareness of industry standards, practices and guidelines

* Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way

* Collaborate cross-departmentally to participate in the NPDP process

* Lead the execution strategy for the defined portfolio

* Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment

* Lead product life cycle management of the portfolio from launch to obsolescence

* Partner with R&D to anticipate future needs and the strategic assets needed to compete

* Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy

* Align customer acquisition or retention strategies to the broader portfolio strategy

* Align the portfolio segment strategy to broader business strategy

* Create and recommend a category definition based on the strategic phase of the business

* Understand how to target customers based off of total market potential and opportunity

* Continually monitor market trends and make recommendations on market opportunity and strategic focus

* Effectively use appropriate benchmarks and document key assumptions when developing forecasts

* Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy

* Manage price competition and assures alignment with overall business unit pricing goals

* Monitor effectiveness of all marketing channels and promotional campaigns

* Develop key criteria for evaluating business performance

* Participate in establishing company and industry best practices for business performance analysis

What you need

* Bachelors degree in marketing, business or related discipline required

* MBA preferred

* 8+ years of work experience required

* 5+ years medical device or marketing/sales experience preferred

* Excellent presentation and interpersonal communications skills

* Strong analytical and problem-solving skills

* Ability to manage multiple projects while delivering on established timelines

* Ability to be persuasive in the absence of organizational authority

* Must be able to understand and work within complex interdivisional procedures and policies

* Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

What We Offer

* A winning team driven to achieve our mission and deliver remarkable results

* Quality products that improve the lives of customers and patients

* Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker: https://www.stryker.com/

About Stryker Stryker is one of the worlds leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Stryker

Kalamazoo, MI

Stryker Corporation operates as a medical technology company. The company operates through three segments: Orthopaedics, MedSurg, and Neurotechnology and Spine. The Orthopaedics segment provides implants for use in hip and knee joint replacements, and trauma and extremities surgeries. The MedSurg segment offers surgical equipment and surgical navigation systems, endoscopic and communications systems, patient handling, emergency medical equipment and intensive care disposable products, reprocessed and remanufactured medical devices, and other medical devices for use in various medical specialties.

The Neurotechnology and Spine segment provides neurotechnology products that include products used for minimally invasive endovascular techniques; products for brain and open skull based surgical procedures; orthobiologic and biosurgery products, such as synthetic bone grafts and vertebral augmentation products; and minimally invasive products for the treatment of acute ischemic and hemorrhagic stroke. It also provides spinal implant products comprising cervical, thoracolumbar, and interbody systems for use in spinal injury, deformity, and degenerative therapies.

The company sells its products to doctors, hospitals, and other healthcare facilities through company-owned subsidiaries and branches, as well as third-party dealers and distributors in approximately 80 countries. Stryker Corporation was founded in 1941 and is headquartered in Kalamazoo, Michigan.