Job Description

Job Descriptions



Company Description

McDonalds is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonalds, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

While most of us are working remote during COVID-19, we're excited to get back to our state-of-the-art headquarters in the booming West Loop of downtown Chicago! It's set up to be a global hub that cultivates collaboration:

* Take a class at Hamburger University
* Sample future items in our Test Kitchen
* Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you dont meet every single requirement!

Job Description
We are looking for a dynamic Digital Field Marketing Manager to join our U.S. Marketing team. This person is a key liason between the national digital team and the field marketing organization. They are responsible for the local business results for all digital channels and are critical business partners in local digital offers/promotions planning, execution and measurement. Each Digital Field Marketing Manager must quickly establish themselves as a cross-channel digital subject matter expert and advocate the customer and commercial importance of leveraging current capabilities.

In this role, you will:

Lead the communication orchestration, strategy and execution of digital priorities in partnership with field marketing teams and local agencies.

Utilize customer data to support current strategy and/or develop new strategy. Use data to drive more business value.

Partner cross-functionally to ensure message alignment across the organization

In partnership with the director, advocate for innovation and test-to-learn scenarios within markets that can ultimately inform long term strategy

Identifies and apply new, creative ways to reach and engage external audiences through content and other new online and offline approaches

Qualifications
Strong relationship development and management skills. This role collaborates daily with local agencies, field marketing partners and operators.

Excellent analytical skills and the ability to leverage multiple analytics tools (tableau, excel, etc.) to develop customer and business insights

Digital marketing experience and/or field marketing experience

Eye for business with a demonstrated ability to understand the needs and concerns of franchisees and the broader Company strategy, and how to use communication to get results.

The capacity to thrive in dynamic environments, while being flexible, collaborative, and reliable

Additional Information
McDonalds is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com

McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.