Job Description

At Cigna, we understand people are unique and that doesnt stop with their health care needs. Thats why as a company we are dedicated to helping those we serve improve their health, well-being and peace of mind. As a member of our Employer Brand team, you will help us increase our brand awareness and position Cigna as a unique career experience and culture that our employees enjoy being a part of. For us, that begins with telling our employees stories in a compelling and inspiring way through a variety of different channels ultimately helping candidates picture themselves working here and motivate them to join our TeamCigna family. We believe thats no easy feat, so were looking for an experienced marketer who can help us do just that.

About The Role:

This role sits inside our Talent Acquisition team and works to apply consumer marketing best practices to recruiting. While reporting into the Head of Employer Brand and Recruitment Marketing, you will be responsible for building marketing strategies and candidate experiences designed to attract talent that will thrive in our award-winning culture. Youll focus on:

* Creating compelling recruitment marketing campaigns and content that help us deliver the right messages to the right candidates at the right time through our talent community platform. Youll be expected to not only deliver strategy, but also have the ability to roll up your sleeves and execute without the help of an agency.

* Building and launching a Talent Ambassadorship program that will tie into our key talent promotors across the enterprise and amplify the employer brand internally and externally.

* Candidate Experience and journey mapping exercises and segmentation designed to inform how, when and where we can improve our candidate experience and strengthen the employer brand.

* Using your consultative nature and expertise youll be responsible for educating, coaching and proactively working with your aligned HR Business Partners and Talent Acquisition team members about recruitment marketing best practices and solutions while staying focused on delivering desired results and positive outcomes.

* Speaking of results, youll also help set the stage for defining our KPIs and ensuring we maximize our ROI on all recruitment marketing efforts.

About You:

* BA/BS in Marketing, Communications, or equivalent degree.

* 5+ years of recruitment marketing or related experience leading marketing, branding, content, digital, and social media strategy and execution efforts without relying on an agency.

* Design acumen with Adobe Creative Cloud with the ability to use and self-learn new tools.

* Ability to write and design compelling communications that align to established employer brand criteria

* Experience conducting and implementing improvements for customer/candidate segmentation exercises

* Growth mindset oriented and self-motivated to stay up to speed on new marketing trends

* Exceptional communication and presentation skills with the ability to connect and build relationships with leaders cross-functionally.

Bonus Points for These:

* International marketing experience.

* Prior employer brand management experience.

* Prior digital agency experience.

* Some project management experience.

* Experience using CRM/CMS tools

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation.

When you work with Cigna, youll enjoy meaningful career experiences that enrich peoples lives while working together to make the world a healthier place. What difference will you make? To see our culture in action, search TeamCigna on Instagram.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.