Job Description

Job Description

Central Carolina Hospital

The Growth & Outreach Liaison, reporting to the Hospital CEO with a strong dotted line reporting relationship to the HSC Vice President Growth & Outreach, is responsible for strategically planning and implementing outreach efforts specifically with physicians, nurse practitioners, physician assistants, other area hospitals, EMS and other potential referral sources within the hospitals primary, secondary and tertiary service areas and maximizing referral and redirection opportunities for both inpatient and outpatient services. This position is focused on continuous improvements that result in improved experiences for both patients and providers within our facility.

ESSENTIAL FUNCTIONS:

Create and maintain a target list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines. Utilizes CRM to document and optimize outreach to referral sources.

Organize and conduct meetings with key providers and practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport. Majority of time should be spent on physically visiting and interacting with providers, provider office staff and facilities in the specific area of responsibility

Provide regular communication and updates to HSC VP and/or Sr Director Growth and Outreach. Attend weekly conference calls and other onsite meetings as determined by VP Growth and Outreach

Communicate activity level and identifies all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth.

Develop customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities.

Arrange and facilitate introductions of new and employed providers/specialists to targeted referral prospects to reinforce clinical engagement and referral process.

Arrange introductions and regular engagement of facilitys clinical services, access points and specialists to new and all providers.

Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers.

Document each provider encounter including any open requests/issues and follow up plan in CRM, which tracks activities, progress and outcomes.

Collaborate with Marketing to develop specific plans in support of employed physician practices and hospital service lines.

Gather and maintain complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources.

Serve as a resource to organizational leaders for market and competitive intelligence.

Regular and reliable attendance.

Perform other duties as assigned.

Job Requirements

Education: Bachelor's Degree.

Experience: Minimum of 3 years related experience. Medical and/or Pharmaceutical Sales experience preferred.

Certifications: N/A

Licenses: N/A

Skills and Abilities:

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computer Skills Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

LifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans status or any other basis protected by applicable federal, state or local law.