Job Description

Requisition Number: 78584

Insight is seeking a creative and highly motivated Content Strategist to assist with copywriting, strategy and content marketing for our Connected Workforce solution area.

This role will be responsible for:

* Connecting with key leaders to facilitate editorial planning

* Collaborating with Campaigns & Digital Specialists to develop and optimize campaign flows

* Managing the content creation process from ideation to publication

The Content Strategist will communicate with technical experts and strive to be a subject matter expert on topics related to Connected Workforce, such as remote work, the digital workplace, collaboration technologies and end-user support. They will plan and execute content writing projects and develop an outsourcing strategy if necessary. The Content Strategist will own the decision of what to outsource and to whom, depending on budgets and availability. Working closely with the Project Manager, they will maintain direct contact with external writing resources to ensure content quality, accurate brand voice and alignment to campaign goals.

The Content Strategist must be well-informed and passionate about all things content marketing. They should keep up with writing best-practices and marketing industry trends. This role works with our Digital, Paid Media and Analytics teams to gather and evaluate data, guiding the effectiveness of content. Ideal candidates will be able to use this data is to optimize existing content and recommend pivots to campaign strategies.

This role reports directly to the Marketing Manager for Connected Workforce.

As a Content Marketing Specialist, you will:

* Develop the content strategy for Insights Connected Workforce solution area with input from squad members and key stakeholders.

* Execute a robust editorial calendar that reflects the strategic messaging initiatives of the company and your solution area.

* Write and edit content as needed in service of strategic campaign objectives. Content will include: landing pages, ad copy, emails, social media posts, newsletters, infographics, ebooks, case studies, articles, whitepapers and more.

* Manage outsourcing strategies by working with your Project Manager to assign projects and maintain communication with freelance writers and creative agencies.

* Collaborate with Insights Brand Team to ensure content supports the marketing departments overall brand initiatives. This role should act as a brand champion and guardian of Insights voice and style.

* Work with Campaigns & Digital Specialists, Paid Media, and Analyst teams to gather data and oversee analytics to rate the effectiveness of content marketing efforts. Generate ideas for optimization based on collected data and bring your findings and recommendations to the squad often.

* Work collaboratively with the Social Media specialist, multi-media producer, communications team, campaign managers and the Insight Agency to get content to a published state by setting deadlines and meeting commitments.

* Employ a test and learn mentality with all campaign elements, striving for optimized performance throughout the funnel.

What you bring to Insight:

* Bachelor's degree (B. A.) from four-year college or university or equivalent work experience

* Minimum 3 5 years of experience working in communications, public relations or journalism

* Familiarity with the Microsoft Office suite of programs

* Experience writing for Search Engine Optimization (SEO)

* Experience writing short, catchy ad copy

* Ability to write creatively for a variety of print and digital materials

* Ability to work well in cross-functional teams

* Ability to multi-task in a fast-paced environment

* Ability to meet aggressive service-level agreements

* Excellent communications skills

The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

Today, every business is a technology business. Insight Enterprises, Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions and services to maximize the business value of IT. As a Fortune 500-ranked global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation and management, our 11,000 teammates help clients innovate and optimize their operations to run smarter. Discover more at insight.com.
* Founded in 1988 in Tempe, Arizona
* 11,000+ teammates in 21 countries providing Insight Intelligent Technology Solutions for organizations across the globe
* $9.2 billion in revenue in 2018*
* Ranked 430 on the 2019 Fortune 500, 14 on the 2019 CRN Solution Provider 500
* 2019 Adobe Americas Partner of the Year, 2019 Cisco Global-Americas Partner of the Year, 2019 Intel IoT Solutions Partner of the Year, Microsoft U.S. Azure Partner Choice Award for Data/AI, Microsoft Azure Expert Managed Services Provider
* Ranked 23 on the 2019 Fortune 50 Best Workplaces in Technology, 70 on the 2019 Fortune 100 Best Workplaces for Diversity, and 7 on the Phoenix Business Journal 2019 list of Best Places to Work (Extra Large Business)
* Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance

* Proforma to include PCM, Inc. for fiscal year ended Dec. 31, 2018

Today's talent leads tomorrow's success. Learn about careers at Insight: jobs.insight.com.

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

Posting Notes: Tempe || Arizona (US-AZ) || United States (US) || PMG-MKT || None || US - Tempe, AZ ||