Market Strategy, Insights, Planning Lead
Posted on: 6 Feb 2021
Louisville, KY
Job Description
Description
The Market Strategy, Insights, Planning Lead will partner with the business segment to maximize business impact using a mix of customer insight, market conditions, business goals, and product value. This role will also provide strategic planning support for marketing, sales, and operations to build marketing plans to deliver business goals
Responsibilities
* Provide strategic counsel to field marketing team anchored in data and customer insight.
* Collaborate with Analytics and Finance teams to measure the success of the market level strategy through data for executive-level review.
* Be a conduit to cross-functional teams for sharing insight, and delivering feedback to sales, operations, and marketing teams
* Deeply understand and evangelize market insights inclusive of competitive understanding in the market and emerging trends to form action-able defensive and offensive marketing recommendations
* Partner across the Corporate Marketing and Marketing Analytics to define core set of KPIs and measurement to fully assess marketing performance
* Manage budget allocations and planning by market based on strategic priorities in close partnership with the business teams.
Role Essentials
* Bachelors degree in Marketing, Communications, Business or other
* 7+ years of work experience in marketing strategy, consulting, and sales operations
* Success in this role demands a strong strategic and analytical orientation coupled with exceptional communication skills as well as a highly developed collaborative nature.
* Advanced experience working with complex data sets to uncover insights.
* Can deliver high-quality work while managing multiple projects.
* Can maintain good judgment in fast-paced environments.
* Can interact with executives with confidence, and articulate business dynamics that reflect an understanding of their function.
* Have excellent written and oral communication with visual presentation skills.
* Experience navigating analytics platforms with demonstrated spreadsheet-based planning and modeling expertise.
* Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M
* This role will require occasional overnight travel
Roles Desirables
* MBA or other advanced degree
* Prior health insurance industry experience
Scheduled Weekly Hours
40
Humana
Louisville, KY
Humana Inc., together with its subsidiaries, operates as a health and well-being company in the United States. The company offers medical and supplemental benefit plans to individuals. It also has contract with Centers for Medicare and Medicaid Services to administer the Limited Income Newly Eligible Transition prescription drug plan program; and contracts with various states to provide Medicaid, dual eligible, and long-term support services benefits.
In addition, the company provides commercial fully-insured medical and specialty health insurance benefits comprising dental, vision, and other supplemental health and voluntary insurance benefits; financial protection products; and administrative services only products to individuals and employer groups, as well as military services, such as TRICARE South Region contract.
Further, it offers pharmacy solutions, provider services, predictive modeling and informatics services, and clinical care services, such as home health and other services to its health plan members, as well as to third parties. As of December 31, 2018, the company had approximately 17 million members in medical benefit plans, as well as approximately 6 million members in specialty products. Humana Inc. was founded in 1961 and is headquartered in Louisville, Kentucky.
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IndustryHealthcare
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No. of Employees41,600
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Website
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Jobs Posted1359
