Job Description

The Small Business Group contributes directly to Facebooks mission by connecting every small business in the world with their customers on Facebook, Instagram, and Messenger, and then helping them grow through solutions like pages, advertising, and messaging. We succeed when we help our customers grow their business. The Small Business Group at Facebook is one of two sales channels responsible for Facebooks multi-billion dollar advertising business. Our team helps more than 99% of Facebooks 7 million plus advertisers. Our potential business is even larger with more than 160 million businesses on our platforms.

As an Integrated Marketing Manager for paid channels you will be responsible for increasing the reach and relevance of Facebook amongst small businesses. You will have a unique opportunity to define how Facebook can effectively reach small businesses with relevant messaging and channels, off of Facebooks platforms. You will be responsible for building our presence in channels such as Search, YouTube, Display etc. at scale. The ideal candidate will be passionate about building the marketing and measurement from scratch, has experience with growth marketing, SMB advertising and product strategy. You must have experience effectively collaborating with cross-functional teams to drive results by deeply understanding customer needs, rigorously prioritizing opportunities and flawlessly executing.

At Facebook, we are focused on building a diverse and inclusive workplace. Our Channel Marketing team is focused on amplifying diverse perspectives across our community, so we welcome you, your personal experience and different perspectives.

Integrated Marketing Manager, Paid Channels (Small Business) Responsibilities

* Develop, influence and execute a long term vision for paid marketing to increase reach and relevance of Facebook with Small Businesses

* Drive an integrated marketing plan across key channels such as search, youtube, display, etc.

* Define marketing priorities, investment strategy, measurement requirements, and go to market approach

* Create and execute an integrated growth marketing plan across key channels such as search, youtube, display, etc.

* Build world class capability to scale SEM, SEO for Facebooks Small Business Group

* Be a thought leader and subject matter expert for digital marketing with focus on SEM

* Work with external agencies, internal teams to influence the building of marketing technology infrastructure to stand up the off-platform channels and measure the incremental impact of marketing campaigns

* Identify and measure key performance metrics for various online media campaigns across a variety of goals including revenue, product adoption, and engagement

* Provide ad hoc analysis to measure the effectiveness of key initiatives, including media optimization, campaign analysis, and segmentation

* Actively participate in product, sales, and marketing planning to present analytical findings, key data points, and deliver recommendations

Minimum Qualifications

* 6 or more years of experience with digital marketing

* BA/BS degree or equivalent work experience

* Experience making analytical/data-driven decisions

* Experience building ROI online marketing programs

* Experience with marketing channels such as SEM, SEO, display, social media, co-marketing

* Experience with working within and influencing matrixed organizations to deliver results

Preferred Qualifications

* MBA

* Experience with performance marketing

* Understanding statistical concepts and measurement/lift studies

* B2B experience

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.