Job Description

Paid Search Marketing Coordinator (SEM)

Apply NowApply Later Job ID 772969BR Location New York, New York, United States Business Disney Streaming Services Date posted Feb. 01, 2021

Job Summary:

At Disney, were storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Companys international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and the upcoming general entertainment international offering Star. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

This is an entry level role on the Paid Search (SEM) team.

Responsibilities:

* Assist in applying paid search strategy within existing channels (i.e. AdWords, Bing, Apple Ads)
* Conduct keyword research and build keyword lists for existing and upcoming campaigns
* Pull search term reporting to help understand demand and how users are searching and apply insights to keyword builds
* Contribute to strategy, campaign structure, optimizations, and ad copy development
* Monitor costs, CPA, and overall engine, keyword and copy mix
* Support ongoing landing page experimentation and testing
* Implement bidding strategy and rule development for efficient spending and optimization
* Recommend new paid search tactics, concepts, and approaches to inform broader marketing strategy
* Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

* 0-1 years experience in paid search, ideally from job or relevant internship
* BA degree
* Ideal candidate will have some experience with direct response campaigns
* Skilled in all Microsoft Office Products especially Excel
* Flexibility & ability to work in a fast paced and dynamic environment
* Strong desire to learn about paid search and paid media overall
* A strong communicator with a can-do, positive attitude and a strong desire to get things done
* Sense of humor and desire to have fun!

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Companys direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the worlds most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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