Job Description

The Vice President, Ecommerce for MAC North America will be accountable for developing the ecommerce strategy and overseeing the delivery of that strategy with excellence in execution. This role will be responsible for the delivery of top and bottom line results, while effectively managing all levers of the P&L. This role will be responsible for delivering sales through commercially driven strategies, online marketing, merchandising, user experience, product development, and site operations. The Vice President will oversee a team responsible for the delivering against the strategy and executing day-to-day online operations relating to ecommerce with oversight responsibility for key metrics and performance drivers such as conversion, qualified traffic and opt-ins, new buyers, repeat buyers, sales, average order and units per order. The VP Ecommerce will align and engage the team to partner horizontally with NA cross-functional partners to drive seamless activation plans.

The Vice President will work seamlessly across cross-functional teams (Global Online, Consumer Engagement, Sales, Creative) to create a branded online experience that is not only representative of the consumer's offline experience, but takes that engagement to the next level by anticipating the needs and exceeding the expectations of the omnichannel consumer. This leadership role will also interface with the product-related teams to understand upcoming product innovations, technologies and services so that they may be thoughtfully integrated into the online launch processes as they are unveiled to the marketplace. Experience and ability to work with Digital Marketing initiatives to deepen customer engagement and integrate overall brand digital strategies is a must. This position also will collaborate closely with but not limited to North America Sales and Marketing, Global Marketing, Digital Marketing, Creative, Production, Finance, Legal and Customer Service.

Ecommerce Strategy, Execution and P&L Management

Oversee total brand site P&L; achieve top line and bottom line results. Optimize the advertising and promotions budget/spend for onsite marketing & promotional programs.

Oversee the development of the seasonal ecommerce strategy for key shopping moments and necessary sales mitigations, ensure all projects support the brand site strategy and contribute to the brand site and equally support Retailer.com growth

Oversee the development and implementation of seasonal online marketing calendars that link sales and marketing initiatives across e-commerce channels.

Establish the vision and oversee the strategy development for Customer Acquisition and Retention.

Empower the team to develop innovative marketing and sales programs, to test & learn by measuring program effectiveness, providing insights on how to optimize in future. Drive continuous improvement of programs with the team by learning from ROI analysis and key performance indicators of all programs.

Research industry trends, seeking opportunities to bridge gaps in business objectives and push business forward.

Provide leadership and direction to a team on all aspects of the brand Online and effectively manage workload, vendors, and all projects. Initiate strategic enhancements/upgrades with business systems and workflow that will improve process and efficiency.

Leverage insights from post-program ROI analysis to make recommendations on future actions based on results to increase sales, opt-ins, Average Order Size (AOS), Average Unit Sale (AUS), and repeat purchases.

Communicate reporting and analysis with key stakeholders to share pertinent leanings both within the brand and region and cross-brands and geographies where appropriate.

Site Strategy, Marketing and Merchandising

Oversee the development of online assortment strategy, promotions, price management and product/content story presentation. Lead team in executing seasonal vision from concept to launch.

Remain synergistic with multi-channel cross channel marketing planning. Marry expertise of traditional sales approach with online sales for a seamless customer experience to successfully attract and retain customers

Manage relationships with Brand Marketing partners to best leverage product information, in store events and additional brand enriching material

Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy

Accountable for ensuring engagement and conversion is driven through adopted user experience methodologies, QAing to minimize customer service issues, and inventory optimization. Partner with Online Inventory Planning to maintain appropriate sell through and merchandising of limited life items and forecasting of new product launches. Leverage excess inventory for promotional offerings to drive incremental sales.

Work with and through the various ELC Online departments to optimize site features, functionalities and innovations to deliver a best-in-class ecommerce experience, resulting in repeat customers and high customer satisfaction.

Site behavior analytics and media analytics.

Design and establish key reports and analysis for the brand's total online landscape (site, consumer trends, media & retail business) for internal and external stakeholders.

Summarize salient data points for online business; site behavior, site performance trends, and provide narrative for ongoing, day-to-day performance across owned channel platforms, (including email and SMS, site, and media to ensure accuracy and consistency).

Design and validate the reporting deliverables that encompass both Acquisition & Retention-oriented KPIs, that empower cross-functional partners to understand DTC business performance and provides insights & opportunities.

Online Retailers

Drive sustainable and profitable sales growth for NA Retailer.com channel, managing the portfolio of retailer.com accounts

Define the vision, merchandising and content plans, and seasonal strategy for retailer.com in close partnership with the Online Retail Partners, NA Key Accounts Managers, NA Sales & Trade Marketing teams. Leverage partnerships to maximize sales and deliver a seamless customer experience across touch points online and in-store.

Develop innovative merchandising programs and increased brand exposure across retailers' consumer touch points as well as oversee the sampling strategy & execution, maximizing ROI

Team Leadership/Management

Lead, coach, and manage a high performing and competitive (Brand Site and Retailer.com) team. Cultivate a strong sense of consumer centric site experience. Demonstrate and encourage daring sales strategies while remaining true to the brand DNA.

Assess, develop and elevate the capabilities of the team to create a high performing, best in class ecommerce and digital operations team.

Empower team to build successful partnerships with online retailer.com accounts.

Collaborate effectively with colleagues from a range of disciplines including Marketing, Creative, Communications, Insights, etc

Qualifications
15+ years related experience in eCommerce and Marketing

BS/BA college degree required; MBA preferred

Proven track record in running a successful Direct to Consumer ecommerce business with significant year over year growth in a highly competitive industry

Experience leading ecommerce with an omnichannel mindset, with a focus on how to seamlessly tie the brick and mortar and online experiences so that in the consumer's mind, there is little to no distinction.

Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention

Advanced online customer analytical skills

Ability to translate offline brand vision to the online channel with flawless and consistent execution

Must have strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management

Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team

Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team

Demonstrate big-picture thinking and experience in a dynamic, high-growth environment

Exceptional written and verbal communication skills. Ability to communicate complex or digital/social concepts to a non-digital audience

Creative, diplomatic, cool under pressure and strong interpersonal skills

Job: Online / E-Commerce
Primary Location: Americas-US-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 210236

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.