Job Description

Job Summary:

The Sr. Manager, Advanced Marketing Analytics is a critical position within Disney Streaming Services (DSS) with the primary responsibility for creating, delivering and continuously improving our acquisition measurement solutions. You will be the in-house expert on our acquisition sciences. You will lead our marketing assessment and effectiveness platforms and have the lead role in evolving how we define and optimize our awareness and acquisition marketing campaigns. Product, Marketing, Brand and Analytics teams will be your partners to execute on innovative methods and best-in-class practices that power all of our marketing efforts by quantifying improvements.

Responsibilities:

* Provide optimization recommendations that drive KPIs established by product, marketing, operations, business teams and others
* Collaborate with cross-functional and business teams to design and build data products that integrate into our marketing operations including attribution modelling and media mix modelling
* Mine internal user and response data to develop targeting models, decision rules and response forecasting
* Develop test and learn strategies related to targeting, creatives and other variables to improve end-to-end conversion throughout the funnel
* Collaborate with other Disney technology leaders across the world to bring best practices and build a balance of local to regional and global solutions

Basic Qualifications:

* 8+ years of media/market research experience with a strong focus on testing, audience development and optimization
* 5+ years of professional advanced analytics or data science experience
* 5+ years of professional experience using data-building and statistical programming languages: Python, R, SQL
* 3+ years leadership experience (includes people management, mentoring interns, technical leadership, and project management)
* Practical experience and expertise in applied statistics and data science methodologies (general advanced data modeling and predictive analytics e.g., multivariate regression analysis, machine learning, forecasting, Bayesian estimation)
* Extensive television and/or digital media analytics experience, including significant exposure to content, product and paid media
* Experience working across marketing platforms such as Kochava, Adobe Analytics, Adobe Tag Manager, Flashtalking, Google Ads, Campaign Manager, DV360, Bing Ads, Facebook, BlueKai and Salesforce Marketing Cloud and/or Datorama
* Demonstrated understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic
* Experience developing and implementing strategic plans, and operating marketing technology platforms on an enterprise scale
* Demonstrated strong knowledge of current best-in-class technology and digital architectures, including local and global approaches
* Knowledge and understanding of linear and digital syndicated product offerings and a sophisticated understanding of the challenges facing comprehensive audience measurement
* Deep understanding of the digital media ecosystem, particularly with expertise in digital content consumption, video, OTT and social environments
* Excellent visualization and storytelling skills to be able to effectively communicate data insights in easy to understand and actionable manner
* Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends.
* Comfortable working in a fast-paced highly iterative environment
* Ability to manage multiple tasks with demonstrated ability to organize and schedule work effectively

Preferred Qualifications:

* Experience in a subscription business
* Experience within the media entertainment industry is highly desirable and strongly recommended
* Skilled in general ad technology, Customer Data Platforms (CDPs) and Data Management Platforms (DMPs)

Required Education

* Bachelors degree in relevant focus (i.e., Computer Science, Data Science, Statistics or Machine Learning)

Additional Information:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Companys direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the worlds most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.