Job Description

Job Descriptions



Company Description

McDonalds is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonalds, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

While most of us are working remote during COVID-19, we're excited to get back to our state-of-the-art headquarters in the booming West Loop of downtown Chicago! It's set up to be a global hub that cultivates collaboration:

* Take a class at Hamburger University
* Sample future items in our Test Kitchen
* Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you dont meet every single requirement!

Job Description
As we continue to advance our digital strategy in the US, the digital value strategy which is a critical component of the customer experience in the McDonalds App.

The Manager, CRM Digital Optimization will be responsible for the operations of the digital value strategy, including the delivery of digital offers and incentives through the McDonalds App and ongoing technology enablement. This role is responsible for orchestrating and executing the digital value strategy across national and local partners, with cross-functional stakeholders in Marketing, Communications, Deployment, Operations and agency partners to deliver best-in-class consumer engagement strategies. There will be a keen focus on automating for the future to enable personalization at scale. The ideal candidate is highly structured and detail-oriented with a demonstrated ability to work collaboratively in a sophisticated and savvy high-speed environment and is adept at building and evolving processes and technology to enable digital incentives.

Responsibilities:

* Oversee coordination of the day-to-day operations to deliver the digital value strategy across promotion tools and platforms to ensure seamless delivery of digital offers and incentives in the McDonalds App
* Troubleshoot customer experience gaps in the digital wallet with a sense of urgency and attention to detail
* Handle external agencies and align internal partners (e.g., Customer Data, Product, Global IT) to develop, prioritize and successfully execute use cases to enable our ability to deliver digital incentives in alignment to business priorities
* Evaluate our existing platforms & processes and provide strategic recommendations to identify & close gaps to optimize program performance and enable our ability to scale personalization
* Serve as the subject matter expert with our Digital Field & US Digital Marketing Teams and agency partners on digital offers and incentives capabilities for national & local programs and test & learn initiatives
* Develop & implement proper QC protocols to mitigate financial & customer risk, partnering with internal and external teams to supervise & QC campaigns for accuracy & completion

Qualifications
* Bachelor's degree in marketing or related field required
* Proven experience working in CRM, Digital and/or Marketing Technology
* Process-oriented with demonstrated success in delivering efficiently and effectively
* Eager to work at a fast pace while managing competing priorities
* Demonstrate a clear understanding of the products, processes, tools and implementation best practices
* Technical acuity with a proven track record to quickly learn new skills and assimilate new technologies
* Self-starter with a strong bias for action

Additional Information
McDonalds is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com

McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.