Job Description

Facebook seeks a Business Product Marketing Lead who is excited by the opportunity to help App Developers find the people who would use and love their apps and drive ongoing engagement with this group. This is a leadership role with responsibility across a portfolio of app ads products that make it easier for developers to acquire users and grow their businesses.

In this role, you will manage a high-performing team of product marketers who guide strategic direction, product development, and product adoption. Key to this is shaping the direction of our existing app ads product portfolio, identifying new product opportunities both broadly and in key industries like gaming, and balancing the portfolio of work to align with the biggest priorities. In this capacity, you will partner closely with Product, Engineering, Marketing, and Sales leadership.

Excellent strategic thinking, people management, cross-functional leadership, analytical and communication skills are a must, as well as comfort with ambiguity. Ideally, you will also have a strong understanding of the app developer ecosystem in general and gaming in particular, plus a track record of shaping product strategy and growing adoption.

Business Product Marketing Lead, App Solutions Responsibilities

* Develop and manage a world-class product marketing team. Mentor team members to support their performance and development

* Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on app developers as a customer base and the app advertising ecosystem

* Identify significant long-term opportunities based on research, analysis and a strategic view of the direction in both Developed and Emerging markets

* Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally

* Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to create strategic product feedback and positioning

* Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy

* Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new products

* Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created

* Grow product adoption and usage rates by supporting market facing programs and effective product launches

Minimum Qualifications

* BA/BS degree

* 12+ years work experience with experience in product management, product marketing or strategy consulting

* Proven track record of developing, managing and growing teams

* Experience working in the digital advertising space, product development and/or marketing capacity

* Proven quantitative analytical experience and communication skills

* Demonstrated experience communicating complex, large-scale concepts

Preferred Qualifications

* Masters degree

* Experience in the gaming industry

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.