Job Description

Job Description

Job Summary: The Digital Marketing Specialist will drive the digital marketing efforts for LKQ Corporation.

Responsibilities consist of the following:

* Digital marketing of products or services in support of KAO/LKQ Corporations marketing and communication strategies using tools to enhance the customer experience. Provides support to digital marketing activities that optimize the online user experience and increase marketing effectiveness. Assists on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, digital promotions and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales. Assist in translating ideas into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails. Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, and product awareness for continuous improvements to product and data driven decision making. Applies basic application of statistics-based market intelligence to business issues. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.

Essential Job Duties:

* Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.
* Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
* Partner with the Director of Marketing to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps, social media and website development.
* Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search), online brochures & catalogs and other revenue generating promotional campaigns.
* Collaborate with Director of Marketing to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
* Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights.
* Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provides guidance for program optimization.
* Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the companys growth objectives.
* Analyze current best practices in integrated media campaigns as well as future directions made possible by emerging technology.
* Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to get ahead of the curve.
* Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.
* Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our customers.

Requirements

Education & Experience:

* Bachelors degree or equivalent work experience.
* Minimum 2 years work experience.

Knowledge/Skills/Abilities:

* Self-starter with exceptional planning and strong organizational skills.
* Strong written and verbal communication skills with attention to detail.
* Strong analytical and problem-solving skills
* Knowledge of Microsoft applications (Excel, PowerPoint, Outlook and Word) and other related software.
* Strong knowledge of Social Media platforms (Facebook, Twitter, Instagram, YouTube, Snap Chat, etc.)
* Proficiency with design software (Illustrator, Photoshop, InDesign) is a plus.
* Conveys information clearly and effectively.
* Pursues aggressive goals and works hard to achieve them. Follows through on commitments. Sets high standards of performance.
* Analytical, problem-solving and decision-making skills.
* Team-player and enthusiastic contributor.
* Possess skills in project management.
* Knowledge of marketing principles.
* Excellent copyright skills and able to rework on technical aspects for a broad range of audience.
* Ability to work individually on self-driven projects.
* Well-built skills in organization, prioritization and time management.
* Should have product awareness.
* Attention to all information and details.

Essential Physical Demands/Work Environment:

* Must have the ability to work under conditions of frequent interruptions and be attentive to details.
* Must be able to work comfortably under pressure.
* Utilize time management skills and be able to work on multiple projects and meet deadlines.
* Must be willing to travel.

Position Type

Full-time