Job Description

Sr Dir, Product Marketing



Primary Location: New York, New York, United States Additonal Locations: Parsippany, NJ Full time R1171201 Date Posted: 01/22/2021

Job description

IQVIA technologies is looking for a creative and strategic Director of Product Marketing who can use their expertise in IT and marketing to elevate IQVIA Technologies in the market. The Director will be responsible for driving an integrated and competitive marketing strategy for IQVIA Technologies portfolio of offerings worldwide. This role requires deep understanding of marketing positioning, competitive analysis, messaging, content, campaign and launch strategies to drive awareness and lead generation across numerous personas and business units across IQVIA Technologies. The Director will collaborate with Product development peers to translate business and development objectives into compelling marketing strategies and content.

The Director of Product Marketing will have a deep understanding of the details and nuances of the products market, buyer personas, buyers journey and translate that empathy into a compelling client-centric experience across content and campaigns. This role will be a key strategic role reporting directly to the VP/Head of Marketing at IQVIA Technologies. The Director will manage the product marketing managers and collaborate with stakeholders worldwide on various product marketing initiatives including case studies, product videos, website content, and much more. The individual in the role must have strong written and presentation skills and be a strong storyteller, bridging client benefits and narratives across product lines.

The ideal candidate will demonstrate strong analytical skills, as well as passion for products analysis, completive analysis, and market dynamics. They will need to have a strong ability to synthesize market data and provide solutions even on short notice or constraint deadlines. A suitable candidate will possess a creative ability to craft product messaging that resonates and connects with the diverse demographics of the businesss audiences as well as stakeholders to whom he will have to answer to directly for the activities and performances of the product marketing department.

The individual in this role must have prior life sciences/healthcare experience and a deep understanding of software and SaaS technologies

Key Job responsibilities:

* Product marketing strategy

* Benefits/needs analysis

* Messaging and value propositions

* Content Strategy

* Campaign strategy

* Client presentation development

* Competitive positioning

* Team management and leadership

Key requirements:

* 15+ years product marketing experience

* Prior technology marketing experience

* Experience working within life sciences/healthcare industry

* Management experience with senior level marketers

* Strong written, communication and presentation skills

LI-remote

At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com.

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled

IQVIA, Inc. provides reasonable accommodations for applicants with disabilities. Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIAs Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.