Job Description

Job Title: Marketing Manager, Asymptomatic Testing Solutions
Requisition ID: 144519BR

When youre part of the team at Thermo Fisher Scientific, youll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and youll be supported in achieving your career goals.

Location: Carlsbad, CA
Genetic Sciences Division
Genetic Solutions Testing Solutions

How will you make an impact?

Leading key product launches and driving demand for solutions in asymptomatic testing, setting the strategic direction and tactical implementation of activities and deliverables supporting the solutions developed for each market segment/ region, and executing-to-plan in cross-functional teams.

What will you do?
* Develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs
* Utilize direct knowledge of research and clinical labs, the pandemic testing market, and associated customers to identify target customer segments and create value propositions and key messages for each segment
* Develop and execute engaging marketing campaigns to generate awareness and drive demand; achieve measurable results for key initiatives and new and/or existing products
* Collaborate and ensure alignment of marketing plans among Solution Management, Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders
* Successfully engage with agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials
* Maintain campaign metrics dashboards to measure the effectiveness of marketing activities
* Propose and execute on customer and market research programs to provide key market insights and actionable business outcomes
* Maintain knowledge of the trends and competitive environment related to pandemic testing programs, technologies, protocols, products, etc.
* Partner with Solution Management, Product Management and Regional Marketing Managers to develop and deliver sales training and support materials, measure, monitor, and adjust engagement with commercial teams to drive adoption
* Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
* Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
* Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation to influence national/ international standards related to pandemic testing
* Develop and execute programs, aligned with Thermo Fisher government relations and regulator leadership, to establish Thermo Fisher as a global thought leader in the pandemic testing market.

How will you get here?

Education
* High School Diploma or Equivalent Required.
* Bachelor of Science or advanced degree in Marketing, Communications or Business Required.

Experience

* 7+ years of proven hands-on experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas required.
* Previous work experience in clinical, medical devices, or genetic analysis tools required.
* Experience in marketing product, technology, and service solutions preferred.
* Product launch experience preferred.
* Experience managing and/or mentoring junior employees.
* Adept at building and maintain relationships with customers and key opinion leaders.

Knowledge, Skills, Abilities

* Self-starter and collaborative within project teams, and successful track record working in complex global, matrix environments, including managing expectations of multiple stakeholders across business units and regions.
* Excellent written and oral communication skills including presentations to senior leadership and large audiences.
* Exceptional skill managing complex marketing projects with a strong attention to detail.
* Strong creative intuition on design and messaging that resonates with customers.
* Ability to learn from previous campaigns to improve on performance.
* Develop and deliver presentations and trainings for a wide variety of audiences.
* Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables.

At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular missionenabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.