Job Description

Description

About this role

iShares unlocks opportunity across markets to meet the evolving needs of investors. With more than twenty years of experience, a global line-up of 900+ exchange traded funds (ETFs) and $2.32 trillion in assets under management as of September 30, 2020, iShares continues to drive progress for the financial industry. iShares funds are powered by the expert portfolio and risk management of BlackRock, trusted to manage more money than any other investment firm.1

The U.S. Paid Media Associate will help win the hearts, minds, and wallets of the U.S. Financial Advisor and Personal Investor audiences. The ideal candidate will bring a combination of strategic brand thinking and functional media channel expertise to craft and deploy a breakthrough multi-media campaigns as part of the iShares U.S. Paid Media Team.

Responsibilities

* Partner with internal and external agencies on strategy, creative development, content development, media channel mix, performance reporting, and campaign optimization
* Flawlessly project manage and execute media tactics across a breadth of formats and channels as part of a comprehensive U.S. paid media plan
* Serve as primary point of contact for strategic media partnerships within the Personal Investor and Financial Advisor client segment media plans
* Assist in day-to-day agency relationship management to ensure alignment on strategy, asset development and on-time deployment of media
* Partner with the iShares sales, marketing, and product organizations to understand key business dynamics that impact advertising strategy and execution
* Develop subject matter expertise on the needs and wants of Personal Investors and Financial Advisors
* Pilot engaging content formats taking current curriculum of traditional advertisements to the next level to engage the community of End Investors and Financial Advisors
* Employ rigorous test and learn mindset to measure relevance of content and effectiveness of new distribution tactics; ROI and campaign performance reporting
* This is a high visibility role on a high performing team

Qualifications

* 3+ years of experience in financial services advertising, marketing, and/or acquisition
* Digital native with robust knowledge of social, display, custom content; working knowledge of emerging content mediums and tactics
* Design thinker with proven track record of insights-based creative development; Adobe Illustrator or InDesign experience a plus
* Prior experience managing end to end to campaigns, inclusive of budget management, brief development, campaign optimizations and executive reports summarizing campaign performance
* Self-directed performance marketer with strong, results-oriented approach to advertising investments; ability to communicate results effectively to non-Marketing executives
* Experience driving results in a highly matrixed organization
* Self-starter who enjoys working in a fast paced, high-intensity environment
* Exceptional project management skills with proven track record of leading multiple, urgent, workstreams
* Impeccable written communication skills required
* Agency experience or experience managing agencies in an in-house role required
* B2B experience a plus

1 Based on $7.81 trillion in AUM as of 9/30/20

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

BlackRock's purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, we help millions of people build savings that serve them throughout their lives by making investing easier and more affordable.



For additional information on BlackRock, please visit www.blackrock.com/corporate | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.