Job Description

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Sr. Analytics Analyst role will be responsible for the execution and analysis of database marketing for Ally. As an integral part of the marketing analytics team, this person will interact with business partners on the marketing team and line of business to identify targeted marketing audiences, lead the execution of campaigns and report findings in order to identify opportunities for enhancements and better targeting.

The Work Itself

* Participate in the upfront strategic planning process of developing complex omni channel campaigns (acquisition, upsell cross sell), including sizing and scenario testing, to drive revenue generating impact and delightful customer experience.
* Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and client requests.
* Analyze and report on campaign performance including statistical significance testing and business case analysis.
* Translate business partner requirements into technical specifications.
* Conduct detailed audits of all deliverables to ensure 100% accuracy of campaign data.

The Skills You Bring

* 3+ years of professional experience in campaign management and analysis, preferably in financial services.
* Strong technical abilities leveraging relational databases via programs such as SAS or SQL.
* Ability to manage multiple projects at once.
* Ability to work with diverse business partners with competing objectives.
* Attention to detail and strong focus on quality.
* Professional communication across roles and functions throughout the organization.

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation -- or total rewards -- extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
* Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally and financially.
* Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and child care discounts.
* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Who We Are

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.