Job Description

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

We have an immediate opening for a Marketing Automation Specialist. The potential candidate should have a minimum of 5+ years of experience in digital marketing (background in Financial Services a plus).

The ideal candidate will have a solid understanding and passion for email marketing and have experience with Salesforce Marketing Cloud (ExactTarget/Email Studio, Journey Builder, Ad Studio, Web Studio & other SFMC Studios). The candidate will also have strong analytical abilities, outstanding attention to detail, be able to multi-task and have creative problem-solving skills in a fast paced environment. Expertise of HTML/CSS & AmpScript to create emails, forms, and landing pages is strongly preferred.

Get to know the business

Flex your financial expertise and provide peace of mind to people seeking a financially sound retirement. Securing the financial futures of our clients is what motivates us and is at the heart of what we do. We work with our clients to tailor a retirement plan that increases their assets and provides them with a protected income stream to last their lifetime. Our U.S. Individual Retirement business offers innovative annuity products that help clients build assets through tax-deferred growth opportunities, providing a guaranteed income for life while shielding it from market volatility.

Responsibilities

Perform day-to-day Marketing activities including, but not limited to:

* Development of high-quality emails and digital media that reflect our strategy and initiatives
* Work with cross-functional teams in the planning, development, and execution of triggered email marketing programs, in close collaboration with the marketing team.
* Segmentation, configuration & deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
* Manage and execute automated marketing programs to continuously engage and retain.
* Optimize emails through A/B and multivariate testing: template, content, calls-to-action, timing and frequency.
* Creation of forms and landing pages.
* Tasks may include data cleansing, list management, planning and building journey streams.
* Develop reports for business stakeholders.
* Analyze campaign performance; Draw insights that will continuously enhance email campaigns.
* Make creative or strategic optimization recommendations
* Help develop digital marketing campaign strategies and adhere to a strict email campaign quality control process.

Skills/Experience

* Bachelors in marketing, Business, a related field, or equivalent of 10+ years of Marketing experience
* 5+ years of solid experience in email execution and managing email campaigns in a financial services environment preferred
* 5 + years of experience working with high end ESP systems, including Oracle and Salesforce.
* Experience working in email service provider platforms (Salesforce Marketing Cloud and/or Eloqua preferred). Knowledge or experience in Salesforce CRM is also preferred.
* Experience with responsive email design and automated email journeys
* Experience implementing dynamic content and personalization within emails.
* HTML & CSS and scripting language knowledge strongly preferred (i.e. HTML, CSS, AMPscript etc.)
* High level expertise with Microsoft suite of applications, especially Excel
* Experience with list segmentation and working with large data sets
* Strong analytic ability and keen understanding of analytic techniques needed to identify opportunities for continuous improvement
* Knowledge of current email best practices and new technology

Professional Qualities:

* Results-oriented and a can-do attitude
* Thrives in a fast-paced environment
* Attention to detail and a sense of project ownership is a must
* Strong project planning, organization and execution
* Able to prioritize and manage time effectively manage multiple priorities, projects and resources under tight deadlines.
* Team-oriented, thrives in a highly collaborative environment
* Able to work autonomously
* Excellent verbal, written and presentation skills

What our employees like most about working for AIG

* We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.
* Our Giving Back policy is at the core of our daily operations and guides our future progress. Dont believe us? We put our money where our mouth is! AIG, will give you up to 16 hours a year paid time off to volunteer in the community.
* Our people are our most important asset therefore we provide a generous benefits plan and competitive pay. Benefit package includes:
* Paid Time Off (AIG recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24! 9 paid holidays per calendar year.
* A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus AIG automatically contributes an additional 3% in to your 401K regardless of if you enroll or not.

It has been and will continue to be the policy of American International Group, Inc., its subsidiaries and affiliates to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

At AIG, we believe that diversity and inclusion are critical to our future and our mission creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

We consider qualified applicants with criminal histories, consistent with applicable law.

Functional Area:

CM - Communications

Estimated Travel Percentage (%): No Travel

Relocation Provided: No

American General Life Insurance Company