Job Description

About The Brand

Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

Overview and Responsibilities

We are looking for a data-driven growth marketer to support Pluto TVs user acquisition and retention initiatives as we continue our exponential growth trajectory. The Analyst, Growth Marketing will analyze, optimize, and support user acquisition efforts across connected TV, web and mobile devices. The position will also support CRM and retention campaigns. You will dive deep into our user data and make recommendations that drive high-level decision-making and strategy. Were looking for someone who can roll up their sleeves and put on their analytical and creative hats to help us ask and solve big questions across marketing, data, and product.

This role will report to the Director, Acquisition Marketing, with a dotted line to the Director, Retention Marketing.

This is a critical role with a wide range of responsibilities, including:

* User Growth: Help manage a multi-million dollar user acquisition marketing budget with a focus on driving user growth across web, mobile, and connected TV devices.

* User Insights & Recommendations: Develop new insights about our users and communicate pertinent findings to help drive decision-making and strategies for user acquisition, engagement, and retention.

* KPI Tracking, Analysis & Reporting: Create and maintain dashboards and reporting to track performance of user acquisition and retention efforts.

* Campaign Analysis & Optimization: Analyze paid marketing campaigns across various platforms and channels, and help optimize for valuable measures including CAC, LTV, and retention.

* Personalization: Conduct analyses of our audience and utilize audience segmentation to plan and deliver personalized content recommendations to our users through marketing messages.

* Holistic Growth: Collaborate with other teams across the organization, including Creative, BI, & Product, to identify new opportunities for user growth and retention.

Basic Qualifications

We believe the right individual will have the following skills and experience in order to be successful in this role:

* 2+ years experience in digital acquisition marketing, consulting, or analytics in-house at a technology company.

* Degree in math, statistics, engineering, computer science, economics or other quantitative field.

* Advanced Excel / Google Sheets skills, including experience translating large amounts of raw data into actionable intelligence.

* Experience using data visualization platforms, e.g., Tableau, Google Analytics.

* Experience and/or strong interest in CRM platforms, e.g., Braze, Mailchimp, Leanplum.

* Ability to synthesize information, derive insights, and communicate them in engaging, easy-to-understand ways.

* Experience working with cross-functional teams, especially Creative, Business Intelligence, and Product.

Additional Qualifications

* Experience in the streaming TV/OTT space preferred.

* Experience running user acquisition campaigns on CTV device platforms, e.g., Roku, Amazon Fire TV, Samsung, etc a plus.

* Excellent SQL skills, including extensive experience querying large, complex data sets.

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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Location : CityStateForPosting West Hollywood, CA

Job Locations US-CA-WEST HOLLYWOOD

Brand Pluto TV

Function Marketing

Job Type Full-Time Staff

iCIMS ID 2020-14981

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