Job Description

Dealership:

L0021 LAD

Lithia Motors, Medford, OR

Lithia Motors (NYSE: LAD) is the third largest automotive retailer in the U.S. and was named a 2019 Oregonian Top Workplaces award winner. We are one of the fastest-growing companies on the Fortune 500 (265 in 2019).

With a mission of Growth Powered by People, Lithia continuously creates new opportunities for our people. We aim to create an environment where you are enabled to reach your highest potential, where you feel both inspired and supported.

With core values to Earn Customers for Life, Take Personal Ownership, Improve Constantly and Have Fun, we believe in celebrating success and cheering one another on!

We're HIRING NOW for a Social Media Specialist! This role is based at our beautiful Corporate offices in downtown Medford, OR.

Social Media Specialist

The Social Media Specialist is responsible for two distinct facets on the Online Reputation and Brand team. The first is to facilitate access to social profiles and review sites for vendors, store personnel, and corporate entities; this includes, but is not limited to troubleshooting access issues, reclaiming profiles, assisting in acquisition and divestiture processes, as well as facilitating corporate requests. Additionally, the Social Media Specialist is responsible for building, managing, and maintaining the social media presence of corporate brands such as Driveway and GreenCars; this includes content creation, graphics requests and creation, boosting, and consumer engagement. Focus on forums, tweets, images, and writing effective organic posts, or publishing positive reviews, as well as retweeting, sharing, and engaging with the social community.

The Social Media Specialist reports to the Manager, Online Reputation and Brand. (We are open to remote candidates based on the west coast.)

Responsibilities

* Facilitate SMRM platform access changes, additions, cancellations for all Lithia Motors teams and vendors
* Coordinate and document SMRM platform access, links, and additional data as assigned
* Communicate with vendors, platforms, and agencies as necessary
* Increase the brand following for corporate entities Driveway/GreenCars
* Create and schedule out a content calendar for Driveway/GreenCars across relevant social platforms
* Own the social and reputation identity for Driveway/GreenCars
* Collaborate across departments and teams
* Answer all reviews and messages in a timely manner across review sites and social platforms
* Ensure posts are executed on time and monitor them for engagement opportunities
* Compile and send out monthly reporting per client
* Identify social media trends, trending topics, and relevant opportunities for visibility
* Train on and utilize internal tools for publication of review responses and social posts
* Train on and utilize WorkFront to facilitate social publishing requests on behalf of LADTech and Marketing Manager team
* Execute social advertising requests as needed, coordinating with Marketing Manager, store, and internal teams

Skills and Qualifications

* Strong attention to detail and sense of urgency
* Active Listening
* Critical Thinking
* Time Management
* Enjoy working with cross-functional teams (LADTech, Marketing Manager, In-Dealership staff, etc.) and external agencies
* 1-2 years experience in social media, automotive-specific preferred but not required
* Bachelors Degree required. Major in marketing or communications preferred but not required
* Aptitude & affinity for social media is necessary
* Business acumen to understand clients business and objectives in order to identify social expansion opportunities
* Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging
* Ability to write and think creatively

Competencies

* Does the right thing, takes action and adapts to change
* Self-motivates, believes in accountability, focuses on results, makes plans and follows through
* Believes in humility, shares best practices, desires to keep learning, measures performance and adapts to improve results
* Thrives on a team, stays positive, lives our values

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.*

* Up to 1/3 of time: standing, walking, lifting up to 25 pounds
* Up to 2/3 of time: sitting, kneeling, reaching, talking, hearing

*Reasonable accommodations may be made to enable individuals to perform the essential functions.

NOTE: This is not necessarily an exhaustive list of responsibilities, skills, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed.



We offer best in class industry benefits:

* Competitive pay
* Medical, Dental and Vision Plans
* Paid Holidays & PTO
* Short and Long-Term Disability
* Paid Life Insurance
* 401(k) Retirement Plan
* Employee Stock Purchase Plan
* Lithia Learning Center
* Vehicle Purchase Discounts
* Wellness Programs

High School graduate or equivalent, 18 years or older required. Acceptable driving record and a valid driver's license in your state of residence necessary for select roles. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.