Job Description

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you've come to the right place. To learn more about the incredible impact we're making on both our local and global communities, Click Here!

Foot Locker, Inc. is looking for a passionate, innovative, and collaborative team player who will join our team as a Paid Social & Programmatic Marketing Supervisor. The Paid Social & Programmatic Marketing Supervisor will help define brand goals, determine campaign strategy, execute campaigns, and provide performance reporting to brand partners across social, display, connected TV, and other new media channels. This includes but is not limited to developing full funnel strategies across multiple customer segments in efforts to acquire/develop/retain, drive growth across multiple product categories, and provide guidance and training to junior team members.

The ideal candidate for the Paid Social & Programmatic Marketing Supervisor position will have experience working across paid social and programmatic media in a direct response capacity, as well as having an understanding of other key Marketing channels such as SEM, SEO, Email and Affiliate Marketing

* Assist with the development and execution of paid social & programmatic marketing strategies to drive growth in revenue, efficiency, customer acquisition, and lifetime customer value across Foot Locker Inc. brands
* Lead budget planning for channels, communicate budgets to agencies, and coordinate budget forecasting for finance
* Launch, monitor, and optimize multiple simultaneous media campaigns (e.g. auction/exchange based performance media, audience-based buying, and retargeting campaigns) ensuring efficiency and goal effectiveness
* Handle daily management of junior team members as well as external agency partners while maintaining adherence to best practices under guidance of Sr. Manager
* Utilize and develop insights from internal data team, platforms, and agencies to drive action
* Research, evaluate, and test new technologies, and opportunities within with programmatic landscape
* Lead regular knowledge sharing, and training sessions to learn new strategies for optimization
* Partner with internal stakeholders to ensure clear goal alignment and communication of activity within channel, strategic direction, and ensure on time delivery of deliverables
* Effectively communicate performance and strategic direction during weekly performance calls and daily correspondence
* Present accurate, and timely results to senior management, and other stakeholders on a weekly basis
* Proactively identify issues, perform QA, troubleshooting, and make any necessary changes
* Partner with internal creative department for promotional merchandising elements as needed in support of the channel
* Bachelor's degree in in Business, Marketing, Communications, Finance or related field from an accredited university or college
* A minimum of 4 years' experience in digital marketing, with a primary focus on paid social and/or programmatic media platforms such as ad servers, ad exchanges, DSPs, and DMPs
* Previous success with applying financially rooted decision-making practices to determine business success
* Strong understanding of measurement and attribution capabilities within digital advertising
* Experience with leading/training other team members, and experience managing vendor, agency, and client relationships
* Self-starting personality with ease in adapting to change
* Proficiency with Microsoft Excel with the ability to utilize Pivot Tables in Excel
* Experience with web analytics tools such as Google Analytics or Adobe Analytics preferred