Facebook

Product Marketing Lead, Business Signals

Posted on: 18 Jan 2021

Menlo Park, CA

Job Description

Were seeking an experienced leader to help empower people and businesses to purposefully share data and build relationships. The Product Marketing Lead, Business Signals will support a portfolio of products that help businesses onboard their website, app and offline customer data to Facebook, reach new people through better targeting and optimization, measure the results of their campaigns like sales, and gain insights through analytics. The ideal candidate will have experience closely partnering with product and sales leaders on developing portfolio-level product strategies across technical enterprise business tools, and will be responsible for leading a team of product marketers that influence product development and lead go-to-market strategy. This leader will need to be an experienced, hands-on operational manager who is able to execute against business objectives while growing and developing individuals. This person must be a flexible, cross-functional team player comfortable with a fast-paced, often ambiguous, environment.

Product Marketing Lead, Business Signals Responsibilities

* Lead, manage and grow a high-performing team of individual contributors

* Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market

* Lead product and engineering teams to deeply understand and build empathy for our global customers through market research, data, customer insights and stories. Inspire our teams to bring customers to the center of every product and feature we launch

* Partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launches to drive adoption of our advertising solutions

Minimum Qualifications

* BA/BS degree

* 12+ years professional experience in technology, advertising, digital marketing industry or in management consulting working with these verticals

* Product marketing or Product Management experience in the web technology sector, with demonstrated experience contributing at strategic, operational and tactical levels

* Proven record of mentoring and leading a diverse team across offices

* Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders

* Demonstrated experience driving resolution in the context of competing perspectives and priorities

Preferred Qualifications

* Project Management skills, experience leading matrixed organizations and functions towards common goals with operational rigor and enthusiasm

* Experience illustrating high-accountability in a dynamic, rapidly changing workplace

* MBA degree

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.

Facebook

Menlo Park, CA

Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.

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