Facebook

Vertical Solutions Marketing Manager

Posted on: 18 Jan 2021

Los Angeles, CA

Job Description

The Facebook Business Marketing team is looking for an experienced marketer to join the Vertical Solutions Marketing team to develop messaging, content, campaigns and marketing programs for businesses in the performance marketing industries. The ideal candidate has experience in marketing to performance marketing-savvy audiences as well as experience developing product marketing content, campaigns and programs. In addition, he/she will be a creative storyteller who can bring our products and insights to life for our customers. He/she will have a track record of building new programs from scratch, leading initiatives cross-functionally and creating value for our customers and Facebook. Stakeholder management, and simplifying our complex suite of solutions to resonate with our customers is required.

Vertical Solutions Marketing Manager Responsibilities

* Develop and execute marketing materials to drive awareness, education, or key narratives for global, performance-driven audiences

* Partner and collaborate across cross-functional partners including regional marketing, product marketing, to bring our marketing plans to life through creative and effective content to drive our highest-priority global marketing programs and solutions

* Learn, assimilate and evangelize the Facebook brand mission, brand guidelines and identity

* Manage agencies and vendor teams to create and execute world class content

* Partner with regional marketing teams to coordinate localization of content built for multiple countries and languages

* Socialize and communicate plans across the business and to cross-functional stakeholders, in partnership with regional colleagues

* Forecast and report on results and learnings for programs

Minimum Qualifications

* Global marketing content management experience, with experience rolling out to large-scale internal and external audiences

* Experience with agency management including client and/or agency side, experience working with creative or production teams

* Experience with cross-functional collaboration and stakeholder management

* Experience innovating and turning plans and concepts into reality

* Experience briefing and working with paid media agencies or working on paid media campaigns

* Experience interpreting data and insights to inform content development

* Experience translating complex concepts into simple, easy-to-understand language

* Experience in B2B marketing, digital marketing or product marketing

Preferred Qualifications

* Experience in the eCommerce or gaming industries and/or performance marketing

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.

Facebook

Menlo Park, CA

Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.

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