Job Description

Description

Do you have a passion for sports? Are you a data and analytics guru? Were looking for a dynamic leader to join our as our next Director of Loyalty and Gift Cards.

The Director Loyalty, Credit & Gift Cards is responsible leading the development and growth of the DICKS Sporting Goods loyalty, credit and gift card programs. This position will work with key stakeholders across the organization to develop programs that increase the long-term value of key customer segments. The Director is responsible for developing the strategy for the programs, building plans to meet strategic goals, and overseeing operations of the programs. This position is also responsible for leading our customer acquisition & retention strategies.

Key Job Duties & Responsibilities:

Lead strategy, planning, and operations for our Loyalty and Credit Programs across all banners:

* Drive the strategy and development of our loyalty programs to deepen relationships with high-value customers, support the companys customer growth and acquisition initiatives, build engagement with our Athletes, and optimize financial performance.
* Lead cross-functional efforts and develop strategies to acquire new Athletes, retain new and existing Athletes, and harvest relationships amongst our ScoreCard members
* Develop and optimize personalized customer lifecycle journeys across different customer lifecycle stages. Collaborating with Marketing Analytics, Customer Insights, Product, and Channel teams to create, implement, and continuously optimize holistic, multichannel customer engagement programs.
* Innovate, develop, test, and optimize our program benefits, offer strategy and messaging
* Develop annual marketing plans and lead campaign planning for ScoreCard, ScoreCard Gold, and ScoreRewards programs
* Collaborate with the Marketing Category teams to identify opportunities to leverage vendor relationships and investments to build loyalty benefits
* Oversee the management of the loyalty program marketing budget, points budget and monthly forecasting process
* Partner with Store Operations, Training and Internal Communications to drive Teammate Engagement in each program to achieve established goals
* Lead the strategy, planning and operations for the ScoreRewards credit program, including Program P&L;, achieving new account and sales goals and developing marketing plans to achieve these goals.
* Manage the relationship with our credit card vendor, coordinating across all associated internal functions
* Partner with various technology product teams (Loyalty, Payments, POS, Mobile App, eCommerce, etc. to prioritize and develop capabilities to enhance the loyalty and credit experience
* Oversee the daily operations of all loyalty and credit programs.

Lead the strategy and execution for the Gift Card Program:

* Drive growth of the gift card program through first party and third-party sales
* Develop marketing plans for in-store, online and third-party gift cards
* Partner with visual team to enhance in-store presentation

Lead marketing planning for the mobile app and alternative payment types:

* Develop and oversee execution of marketing plans to drive adoption of and engagement with our mobile app
* Collaborate with the product team to leverage the mobile app to drive customer loyalty
* Collaborate with cross-functional partners to develop marketing support for new payment options

Qualifications

* Bachelors Degree in Marketing or related Business degree (or substantial experience
* MBA or Master's in Business (preferred
* 7-10+ Years of relevant experience working with CRM and Loyalty Programs
* 5+ years of leading, coaching and hiring diverse teams
* Extensive knowledge of the retail landscape (preferred
* Experience working cross-functionally in a fast-paced environment