Big Lots!, Inc.

Customer Marketing Analyst

Posted on: 18 Jan 2021

Columbus, OH

Job Description

Description

The Customer Marketing Analyst is responsible for activating our customer data through in-depth customer analytics, test and learn, and actionable data-driven insights to drive the companys profitable growth. The Analyst partners closely with cross-functional teams in marketing, ecommerce, and merchandising to support analytics needs and decision making. Also, acts as a subject matter expert in customer data and provides key insights to assist in prioritizing marketing opportunities and optimizing loyalty program touch points.

1. Creates actionable, data-driven insights from customer data to drive personalization within and across channels.

2. Identifies actionable opportunities within the data to drive top line and incremental results.

3. Measures results of marketing campaigns and tests. Develops action plans and socializes with cross-functional partners.

4. Analyzes customer-level performance of promotional events and makes recommendations to drive marketing spend effectiveness.

5. Leverages enterprise data warehouse and customer data platform for deeper dive analytics that require extensive data analysis into transactions, product categories, and customer behaviors.

6. Develops dashboards that align with new strategic KPIs to drive higher sales and active customer file growth for the organization.

7. Assists with new reporting to support digital marketing productivity and omni-channel growth.

8. Performs cross-sell and market basket analysis to provide insights to merchant partners.

9. Creates custom audience files to support business objectives and needs for personalized marketing campaigns and customer insight research.

10. Identifies synergies on disparate customer marketing projects to recommend efficiency in processes and methodologies.

11. Troubleshoots data issues and anomalies. Partners with IT, vendors, and agencies to develop solutions.

12. Core user of customer data platform (CDP) responsible for assisting with implementation of CDP, new CRM technologies, data architecture, file sharing, and best in class analytics.

Qualifications

1. Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems or related quantitative field required.

2. Three to five years of related experience in customer data and analytics required.

3. Proficiency in SQL required, and either R or Python preferred.

4. Working knowledge of segmentation, statistical analysis, customer marketing analytics preferred.

5. Multi-channel retail experience preferred.

6. Strong analytical skills, data interpretation, and problem-solving skills preferred.

7. Solid communication, presentation and visualization skills preferred.

8. Ability to thrive and meet deadlines in a fast-paced, complex environment preferred.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

LI-RG1

Big Lots!, Inc.

Columbus, OH

In 1967, Sol Shenk founded Consolidated International, Inc. - the company that is now Big Lots. He's considered one of the true visionaries in the discount retail marketplace. Sol Shenk founded the company in 1967 that is now Big Lots. Shenk loved making crazy closeout deals, particularly on auto parts and all kinds of vehicles. In 1970 the company began operating as Consolidated International. Consolidated launched the Odd Lots/Big Lots closeout chain in 1982. Over the years the chain grew to include stores doing business as Big Lots, Odd Lots, Mac Frugal’s Bargains * Closeouts, and Pic ‘N’ Save.

In 2001 our array of store names and company identity were converted to a single national brand: Big Lots. For our customers, a common national brand represents consistency and buying power. And for our 35,000 associates, the Big Lots name reinforces a shared company culture from coast to coast. From our closeout store roots to our entrance into discount retailing, our core purpose of helping people save money on all kinds of products has stayed the same. But the needs of our customers have expanded dramatically. Today we offer an extensive assortment of brand-name items and quality products, including food, furniture, seasonal items, electronics and accessories, home décor, toys, and gifts. Our customers may be on a tight budget, or they may just enjoy our treasure-hunt atmosphere. Either way, they love our mission of: Surprises in every aisle, every day.

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