Job Description

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)

This position works with internal partners (Creative, Advertising, Brand, Legal / Regulatory, Product, Marketing Operations) and external vendors / agency partners to assess and identify needs and requirements to form and implement campaigns

Primary Responsibilities:

* Work closely with Marketing Directors to develop and implement marketing programs, materials, sponsorships and communications across Central Region marketing team to support local Health plans business objectives
* Oversee operational processes including invoice processing, posting, sales collateral, centralized sales delivery platform and coordinating legal reviews
* Demonstrate understanding to inform / shape creative briefs and work with external agencies partnering with Marketing Directors
* Produce creative assets to support sponsorships between $40k-$75k
* Coordinate local market events (attendees of 25-50), including orchestrating operational readiness (e.g. invitations, registration site, post-event survey), working closely with Marketing Directors, local Sales team and team Event Manager
* Assume responsibility for managing and communicating team monthly forecast meets, weekly strategy reviews and support producing bi-monthly FUEL communications

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

* Bachelor's Degree or equivalent work experience
* 3+ years B2B marketing experience; strong blend of marketing, strategic planning, project management and marketing implementation experience
* Experience in a matrix organization: advertising / marketing agency, product marketing, project management and / or communications
* Proven project management skills and extensive experience implementing marketing strategy and initiatives, working collaboratively with teams across the marketing team and organization
* Ability to analyze and interpret data as well as experience assessing and interpreting consumer needs and requirements
* Ability to manage multiple complex projects - demonstrates decisiveness in identifying and resolving business problems, making decisions and identifying priorities
* Ability to develop tactical plans and compelling marketing messages for a B2B audience.
* Be flexible and collaborative in the face of multiple priorities and aggressive timelines
* If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders

Preferred Qualifications:

* Bachelors Marketing or Communications
* Healthcare experience
* Excellent organizational skills, strong written / oral communication skills, solid presentation skills and attention to detail
* Ability to work independently; results driven; able to be flexible and work with ambiguity

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job keywords: Senior Marketing Specialist, Marketing Specialist, Marketing, B2B, Minnesota, Minnetonka, MN