Job Description

Auto req ID: 7442
Title: Marketing Project Manager
Job Function: Marketing
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
Shift: SHIFT1

At Harley-Davidson, we are building more than machines. Its our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

The Harley-Davidson Motor Company Corporate Headquarters in Milwaukee, WI is the site where the first H-D factory - a wooden shed - was built in 1903 in the backyard of the William C. Davidson family home. Join our team as a Marketing Project Manager.

Job Summary

The Ridership Project Manager will lead and execute strategic ridership initiatives in support of our Ridership journey. This role is responsible for planning and managing implementation of key opportunities for optimizing a holistic ridership experience from building new riders through to retention. This includes defining and managing the strategic implementation road map and supporting business cases. This role is critical in ensuring high value outcomes by defining business value and driving companywide integration for streamlined execution across functions and, specifically, with our dealer stakeholders.

Critical capabilities for this role include:

* Ability to effectively manage programs and achieve results in a fast-paced and changing environment; Track to key metrics and deliverables
* Ability to complete business case assessments, develop value proposition, evaluate financials, drive financial projections and structure implementation plan
* Manage stakeholder change and develop effective change management plans
* Strong business acumen leveraged to define business key requirements and change implications
* Change leader ability to adapt to changing conditions and identify creative solutions that add value
* Leadership style that encourages collaboration, cooperation and teamwork. Excellent communication skills, and the ability to interact/influence all levels of the organizational

Job Responsibilities

* Ownership for strategic road map defining implementation plan of new initiatives and programs managed at a dealer level
* Own profitability model for ongoing business value for HDMC and dealers realized through rider development programs
* Develop project business cases for roll-out of new rider development initiatives; Define strategic priorities based upon value proposition
* Assess and manage implications to system, processes and assets created as a result of future rider development programs
* Ownership for driving and delivering program performance through key activities including business case development, requirement setting, roll-out plan and management of execution
* Project Management of workstream execution. Drive briefing and roll-out activities with Riding Academy Team
* Define and manage change management plan for ridership initiatives inclusive of employees, dealers, and partners
* Work closely with various stakeholders to deliver an appropriate solution and strategy
* Assess opportunities for global scalability
* Track and monitor results against key performance goals and metrics for ridership growth to deliver business and strategic outcomes

Education Requirements

Bachelors Degree Required

Education Specifications

Bachelors Degree Required in Business or Related Field

Experience Requirements

Required

* This role typically requires a minimum of eight years related experience.
* A proven track record of progressive management experience dealing with large, complex projects and programs; Demonstrated implementation/delivery results
* Excellent organization, facilitation, coaching, interpersonal, change management, negotiation and communication skills to interact with all levels of company leadership
* Broad knowledge of the business with strong continuous improvement knowledge and skills.
* Experience in project and program budgeting/forecasting and tracking to key metrics and deliverables.
* Possesses and utilizes sound technical and administrative judgment to ensure successful decision-making even when information may be incomplete or ambiguous.
* Has experience in leading and managing large scale change through the use of standard project management methodologies
* A high level of discipline, results-oriented management process, and a strong sense of responsibility and accountability are required.
* Experience in conflict intervention and resolution, together with a demonstrated ability to confront issues through a collaborative approach to meet business needs.