Comcast

Exec Director, Marketing Communications

Posted on: 9 Jan 2021

Philadelphia, PA

Job Description

Job Descriptions

Job Summary

Responsible for the overall Marketing and Sales effort in a multi-system environment as it relates to the deployment of new products, services and enhancements. Directs all business planning in the implementation of new products and service enhancements. Provides direction to the Marketing team in preparation of the department budget. Analyzes business strategy and initiates organizational objectives to align with this strategy. Acts as a liaison between Region, Division, Corporate and System Marketing personnel to ensure that each group is informed of most recent product, marketing developments and plans. Provides leadership and direction for diverse and complex functions. Ensures that communication of current initiatives, promotions and campaigns are accurately, timely and effectively communicated to all appropriate personnel at all levels and departments. Typically manages multiple teams of professionals.

Job Description

Core Responsibilities

* Communicates strategy and vision. Directs and motivates Marketing team towards excellent performance.
* Represents organization as a prime contact on contracts or projects. Interacts with senior internal and external personnel on significant matters often requiring coordination between organizations.
* Develops strategic partnerships and building of alliances with industry partners, networks etc. as needed, to achieve product growth objectives.
* Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
* Engages stakeholders in both the development and launch of marketing plans.
* Oversees the designing of new ideas and communicates potential uses for analytics across the business.
* Coaches, mentors and advises Marketing staff.
* Consistent exercise of independent judgment and discretion in matters of significance.
* Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
* Other duties and responsibilities as assigned.

Employees at all levels are expected to:

* Understand our Operating Principles; make them the guidelines for how you do your job.
* Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
* Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
* Win as a team - make big things happen by working together and being open to new ideas.
* Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
* Drive results and growth.
* Respect and promote inclusion & diversity.
* Do what's right for each other, our customers, investors and our communities.

Disclaimer:

* This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast

Philadelphia, PA

Comcast Corporation operates as a media and technology company worldwide. It operates through Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment, Theme Parks, and Sky segments. The Cable Communications segment offers cable services, including high-speed Internet, video, voice, and security and automation services to residential and business customers under the Xfinity name; and advertising services.

The Cable Networks segment operates national cable networks that provide various entertainment, news and information, and sports content; regional sports and news networks; international cable networks; and various digital properties, including brand-aligned Websites, as well as engages in the cable television studio production operations. 

The Broadcast Television segment operates NBC and Telemundo broadcast networks, NBC and Telemundo local broadcast television stations, broadcast television studio production operations, and various digital properties. The Filmed Entertainment segment produces, acquires, markets, and distributes filmed entertainment under the Universal Pictures, Illumination, DreamWorks Animation, and Focus Features names. It also develops, produces, and licenses stage plays; and distributes filmed entertainment produced by third parties. The Theme Parks segment operates Universal theme parks in Orlando, Florida; Hollywood, California; and Osaka, Japan.

The Sky segment offers direct-to-consumer services, such as video, high-speed Internet, voice, and wireless phone services; and content services comprising operating entertainment networks, the Sky News broadcast network, and Sky Sports networks. The company also provides a wireless phone service under the Xfinity Mobile name; and owns the Philadelphia Flyers, as well as the Wells Fargo Center arena in Philadelphia, Pennsylvania. Comcast Corporation was founded in 1963 and is headquartered in Philadelphia, Pennsylvania.

 

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