Job Description

Carter's, OshKosh, and Skip Hop stores are conducting interviews virtually and in-person. Interviews may take place via video and candidates will be notified of this when scheduling interviews.

Job Description

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca. The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

Carters is looking for a creative, analytically driven, and collaborative team member to evangelize and accelerate our Digital Marketing Science approach to analyzing cross-channel media performance. This role will be responsible for driving analytics-based channel investment performance recommendations and influencing decisions throughout the organization.

Media Marketing Analytics (50%)

* Lead and manage Carters media marketing analytics tools and agency partners for the Demand Generation marketing team
* Act as SME of conceptualizing and developing actionable business analysis with a data driven approach aimed at identifying and solving various business challenges with a strong focus on media investment across channels
* Drive analytical storytelling with cross channel media performance expertise
* High interaction with the CRM team and responsibility for engaging with them on a very regular basis to develop reporting at a customer level
* Manage MMM & MTA vendor relationships, including sourcing data inputs across the organization, model refreshes and data integrations to power attribution models
* Provide strong business context to vendors and recommending opportunities of media mix optimization
* Conduct cross-channel media efficiency analysis and scenario modeling including recommendations for budgets, allocation and forecasting impacts of redistribution of marketing investments
* Partner with cross-functional business stakeholders and agency partners to leverage the power of MMM & MTA by identifying high impact opportunities for its application
* Educate and empower media teams to leverage MMM for campaign level reporting and optimizations

Development & adoption of Data Driven Marketing Analytics deliverables (20%):

* Key reporting and metrics to analytics manager and marketing team
* Synthesis of data to provide trend metrics to identify opportunities for the business
* Provide forward looking reporting to provide visibility for business planning and marketing plan development
* Addressing Ad Hoc analytics requests as needed

Analytics oversight and monitoring of all digital marketing programs for performance (30%)

* Input of data, export of data, run reports, build dashboard output to support business needs
* Recommend testing opportunities to gain insights across media channels and tactics
* Leverage market data and indicators to understand changes in competition and business performance
* Create and champion MMM & MTA measurement strategy, securing cross-team alignment and adoption

-Provide hand-on, real-time analysis and recommendations on media performance which includes securing buy-in on quick-turn optimizations

- Strategic thought-partner to digital and brand marketing, providing insights and data analytics for best performance, identifying opportunities to optimize investments and programs to drive traffic and sales for our brands

- Analyze and interpret data using marketing vendor interfaces and analytics tools to evaluate existing and potential online marketing programs

- Develop and deliver on daily, monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance

* 1 direct report

Experience and Skills

* Thorough understanding of Tableau, Core Metrics, Adobe Analytics, or similar digital analytics tool
* Understanding of marketing tag structure and framework to adequately build tagging structure to understand program performance
* Demonstrated experience creating marketing reports utilizing strong analytical skills, attention to detail, and knowledge of Retail KPIs; capable of summarizing large amounts of quantitative data to build key messages and influence partners
* Proven experience presenting data in an actionable and useful way to allow business owners to make decisions
* Knowledge and experience with various testing methodologies to ensure solid test, learn and evolve approach to refining and optimizing business
* Ability to work collaboratively and field requests from key internal stakeholders
* Comprehension of marketing campaign concepts (across multiple offline and online channels)
* Knowledge and experience with Multi-touch Attribution tools (MAT)
* Understanding of digital marketing channels (display, SEO, SEM, Social etc.)
* Expert knowledge of MS Office tools - Excel and Powerpoint
* Proven success influencing and collaborating within a team and in a fast-paced, deadline-driven environment
* Experience working with a variety of data sources, such as DMP, DSP, ad server data
* Proven ability to manage multiple projects with shifting and conflicting priorities and deadlines
* Strong critical thinking skills and creative approaches to test new ideas and drive business results
* Proven ability to manage external suppliers and ensure top value and performance for organization
* Curiosity and tenacity to ask the right questions and follow through with answers
* 7+ years of experience in strategic analytics
* eCommerce & Retail experience required
* Marketing analytics experience required
* Experience working in a direct marketing environment, preferably with an online retailer a plus
* Experience in a consulting role or business advisory role a plus
* STEM degree (Science, Technology, Engineering & Mathematics), MBA preferred

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
Visit https://carters.submit4jobs.com/ today