Job Description

At Bristol Myers Squibb, we are inspired by a single vision transforming patients lives through science. In oncology, hematology, immunology and cardiovascular disease and one of the most diverse and promising pipelines in the industry each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

* Job Title:

Associate Director, Worldwide Omnichannel Capabilities, Engagement Data & Campaign Management

Department Title and Description

Worldwide Engagement Planning and Content Capabilities; Engagement Data and Campaign Management Associate Director, Channel Lead

Engagement Data & Campaign Management (EDCM) collaborates with key stakeholders across the worldwide commercial organization to integrate data from multiple channels and strategically align data-driven initiatives with brand objectives to engage effectively with HCPs, patients, and consumers in a meaningful way.

We are also responsible for making sure all brand campaigns and programs (NPP, CRM, 3rd Party) are appropriately targeted, deployed, and tracked to enable accurate reporting and analysis.

EDCM oversees the BMS HCP and Consumer database (CSCAN), ensuring delivery of data that empowers our Business Insights & Analytics (BI&A) team to provide accurate brand metrics and analyses for informed, impact-driven decision making.

EDCM, in partnership with the BI&A team also manage the Analytics Insight Engine which uses data and machine learning to fuel the Next Best Action (NBA) in our customer journey.

Purpose/Objective of the job

* Responsible for the Immunology and Cardiovascular franchises
* Provide strategic guidance for Engagement Planners and Brands
* Optimize EDCM capabilities
* Collaborate with other capabilities in Omni-channel Experience team
* Business Owner for assigned capability
* Create Channel Operating Model
* Define Channel Standards
* Provide channel functional expertise
* Key Responsibilities and Major Duties

* Leads the initial creation, socialization and onboarding of operating models, capability roadmaps and Medical, Legal, Regulatory Standards processes for assigned capabilities.
* Identify opportunities for synergies and collaboration within and across markets within a the omni-channel ecosystem globally
* Contributes to continuous improvement of omni-channel capabilities.
* Supports consent and opt standards on new initiatives to ensure the smooth and consistent evolution of omni-channel capabilities by working with business, consent lead, and WCC on critical business priorities.
* Identify, execute and manage budget for assigned brand(s)
* Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
* Provides support for knowledge sharing and skills training around omnichannel capabilities

(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Supervisory Responsibility

Marketing Database Managers, Third Party Lead, Media tracking

Key Stakeholders/Contacts describe this positions key internal matrix relationships and key external stakeholders/clients Internal (Business Partners/Leaders, Omni-Channel Capability Leads, Digital Production, Information technology, Other WEPCC teams and External (Agencies and 3rd party Vendors).

Requirements

7+ years experience in experience within healthcare advertising, relationship marketing and/or interactive advertising
* Experience in project management
* Partner with BI&A, Omni-Channel Hub and Brand team members to identify new capabilities
* Demonstrated track record of building relationships with internal clients at all levels and ability to influence within a matrix organization
* Advise teams of potential capabilities to support campaign planning and / or execution
* Oversee new campaign capability implementation
* Evolve marketing campaign planning and execution expertise to meet the needs of the business.
* Demonstrated track record of managing multiple brands and indications at various stages of their life cycle
* Working knowledge of big data and its use within a data-driven environment; familiarity with dependencies across data, databases and schemas
* Partner with Customer Model Team and Integrated Multi-Channel Hub Team to identify need for additional capabilities based on strategy or campaign requirements
* Ability to innovate and drive those concepts from creation through execution
* Has a sense of urgency and knows how to prioritize/escalate appropriately
* Maintain understanding of capability landscape among available vendor solutions (i.e., best-in-breed solutions)
* Become expert in and be able to advise brands on all services and capabilities provided by database partner; be able to deftly incorporate these services and capabilities in to new and existing CRM programs
* Can identify strategic opportunities to advance brand campaigns by utilizing omni-channel marketing solutions
* Integrates and optimizes use of internal resources to include selective integration partner resources
* Champion innovation across strategy, technology, data and analytics and focusing on the most impactful campaign activities
* Establish campaign standards, best practices and pull through within the organization
* Manage a team that is responsible for the execution of campaigns
* Provide a level of expertise to markets and brands that dont have budget or access to agencies to help develop marketing campaigns (e.g. EU/EMAC and JA)

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.