Job Description

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Job Category

Marketing

Job Details

The Salesforce AppExchange is the strongest enterprise cloud marketplace and most successful ecosystem that delivers innovative solutions for our customers. We connect our customers to our partner ecosystem to find, try, and buy ready-to-install solutions and consulting services for every department, any industry. For our partners, we deliver access to our technology and access to our customers through our go to market strategies based on 20+ years of cloud experience.

Role:
The AppExchange marketing team sits at the center of this thriving ecosystem of business apps, components, consultants, and more. We are looking for a self-starter to join the AppExchange Marketing Program (AMP) team. AMP is a best in class, paid co-marketing program that helps innovative AppExchange partners grow their business and connect to the Salesforce community.

We are looking for a marketing content specialist to help partners grow their businesses, reach new customers, and amplify their marketing efforts by delivering incredible multi-media marketing assets at scale. This is an exciting, creative role where the ideal marketing content specialist will help co-create marketing assets throughout the funnel in conjunction with partners, Salesforce teams, and third-party vendors. Additionally, the marketing content specialist have opportunities to brainstorm new ideas to help partners market themselves and see those projects through to completion.

This candidate has the following attributes:

* Passion for creating compelling, world-class marketing programs across digital, video, audio, and social media that drives demand for partners
* Focus to think about scale, partner success, customer engagement, demand generation, and new and creative ways to deliver a message

Responsibilities:

* Create compelling, high-impact marketing assets with AppExchange partners that drives demand and generates leads
* Own and deliver multiple projects from ideation to completion, across a wide variety of partners, creating videos, digital assets, ebooks, customer stories, and more
* Develop co-marketing promotions to help partners engage Salesforce audiences
* Coach partners on how to use their co-marketing promotions in a way that maximizes their return on investment
* Engage directly with partners to understand their marketing goals and recommend AMP promotions that will best further their company goals
* Collaborate across a number of Salesforce partner, marketing, and creative teams to bring new projects to fruition and deliver on current projects
* Create and distribute self-service AMP materials including project overviews, how-to documents, and best practices
* Report on the success of projects, both internally and to partners
* Represent AMP in meetings with internal stakeholders, partners, and customers

Skills:

* Strong communicator and writer
* Creative enjoys finding new ways to deliver a message
* Proactive, with a strong attention to detail and organization
* High level of accuracy and attention to detail
* Project management: track record of handling multiple projects and ability to prioritize deliverables in a fast-paced environment
* Client management experience, high-credibility presence
* Keen ability to problem solve and troubleshoot
* Proven experience with multimedia production, including digital, video, audio
* Experience working with ad agencies, graphic designers and media vendors to develop strong creative and execute campaigns
* 2 years of industry experience in a related capability a plus

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