Job Description

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Job Category

Marketing

Job Details

Position Summary

The Product Strategy & Development candidate will work hand-in-hand with Sponsorship Marketing leadership to drive the diversification of assets to maximize revenue. As a horizontal service, the candidate will work across sales and operations to maximize the impact of our existing and new asset inventory to enable go-to-market success.

Responsibilities

Leadership Role

* Be positioned as an internal center of excellence to share sponsorship expertise and develop strategies to generate sponsorship revenue

* Act as a horizontal service across Sponsorship Marketing to maximize impact of sponsorship packages and overarching product

* Function as the innovation liaison, identifying sponsorship best practices and applying the opportunity to Salesforce ecosystem

* Support Sponsorship Marketing leader with organizational efficiencies and structure to maximize success

Product Strategy

* Manage the strategy of asset identification across Salesforce and act as the connective tissue between operations and sales

* Consolidate asset inventory to enable an efficient packaging approach to enable sales people to succeed

* Annualize asset pipeline to enable a more holistic view of asset opportunities

* Create a constant pipeline of product to serve the sales team

Product Development

* Lead the identification and qualification of new assets outside of live events as well as expand off of existing programming

* Ideate, Build and Create new packages and platforms as an outcome of sourcing new assets from internal inventory holders

* Maximize asset impact and inventory across by introducing unique asset customizations for Sales team to leverage for their brand targets

* Work with operations and sales team to internally sell concepts as well as help prepare sales material for sales team to take externally

* Be main POC with agency partners to support the in-depth valuation analysis (i.e. media equivalency) of assets identified (new or existing) to support with bottoms up revenue forecasting

* Support sales team with package pricing utilizing existing sales data

* Work with Business Operations to articulate key KPIs that pertains to Sponsorship Marketing Inventory

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