A revolutionary approach that solved what was considered unsolvable. The underlying principles in understanding how to measure developer Coding Effort began at Cambridge University in 2001. In 2009 BlueOptima was introduced as a SaaS service to shake up the global software industry with an algorithm that helps improve developer efficiency. BlueOptima provides the first-of-its-kind strategic benchmark to monitor software development productivity, quality and cost to understand global positioning. The relative insight paints a complete picture of the value obtained from efficient software development, helping users realise up to 20% in cost savings whilst achieving digital goals.

BlueOptima is the only company providing reliable and objective software development productivity metrics based on a broad domain of static source code metrics. The technology has been adopted by some of the world’s largest organisations including insurance companies, asset managers, telecoms and nine of the world’s top twelve Universal Banks. This successful product uptake has led to rapid expansion of the company and of the Data Analytics department.