Job Description

About the Role

Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP mediastrategies, ensuring strategic alignment, compliance, and performance accountability across internal and external teams

Key Responsibilities

Omnichannel strategy:?Design holistic DTC and HCP media plan aligned to brandstrategy/ objectives, ensuring?appropriatespend?against upper and lower funnelengagement, channel mix, and budget??

Media buying:?Oversee media buying and placement, ensuring effective campaignexecution, audience prioritization, and fulfillment of deliverables??

Agency / Vendor:?Serve as the primary account lead for media agency partners,maximizing MROI by managing performance, fostering innovation, providingindependent?perspective,?and?maintaining?strong top-to-top relationships??

Orchestration:?Ensure coordinated deployment across field and digital channelsacross related campaigns and collaborate with brand leads and scrum teams onexecution (e.g., ensuring media placement is aligned to strategy)?

Cross-channel planning:?Plan and?optimize?cross-channel media investments /budget by defining and manage channel roles, sequencing, and investment mix –ensuring?appropriate media?spend against upper and lower funnel conversion??

Performance measurement:Establishmeasurement plans (e.g., KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations, partnering with I&A team to perform analytics to translate test insights into actions 

Procurement:?Support design Requests for Proposal (RFP) associated withmedia,?working closely with the procurement team and internal media?CoE

Qualifications and essential experience, attributes, skills, and knowledge?

Bachelor’s degreerequired,Preferred Advanced degree (MBA, MS, PharmD, or related).

7+ years of digital media planning experience with ownership ofomnichannel strategy or execution in the pharmaceutical orhealthcare sector??

Proven leadership of media teams with?demonstrated?ability toguide workload, priorities, and cross-functional collaboration?

Direct experience working in regulated pharma environments

Strategic thinker with strong commercial acumen?

Structured and data-driven decision-making capability?

Collaborative across analytics, brand, and agency partners?

Skilled at navigating Medical and Commercial priorities

Exceptional communicationskill, with the ability to collaborate across teams and influence stakeholders?

Omnichannel media planning across HCP and DTC environments?

Media agency leadership and performance management

Deep understanding of content development strategies and execution, with ability to translate complex ideas into action?

Strong knowledge of pharma content lifecycle management?

Understanding of MMM, MROI, incrementality testing frameworks