Job Description

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

The Manager, Product Management is a key member of the Hanes Women's Product Team, which has ownership of every consumer touch point. They work in collaboration with a dedicated cross-functional team to build and execute the overall product roadmap from ideation to commercial launch. They have direct ownership of inventory management, pricing and the overall product channel strategy. They have strong influence over the brand communication plan, the product packaging, consumer insights/research projects, and the eCommerce/DTC strategy

Major Responsibilities

Works within the general management team to develop and execute overall product marketing strategy to include pricing, product, promotion, packaging, purpose, place.

Collaborate with cross-functional teams to build and execute the overall product roadmap from concept ideation to customer sell-in and product launch

Ownership for assortment/portfolio optimization to drive productivity, manage SKUs, reduce inventory, and increase efficiency metrics

Collaborate with finance to evaluate growth opportunities through P&L generation and review

Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences.

Ensure successful execution related to style set ups and systems loads

Conduct ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitive activity (ex products, packaging, price points)

Aid in research activities, advertising campaign development, and major initiatives

Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services

Establish, track, analyze and lead execution of key brand strategies.

Work cross-functionally to ensure alignment and joint ownership

Recommend improvements throughout with a growth mindset

Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell-in strategies

Lead execution of the seasonal product launches and new program concepts

Collaborate with Project Management and Supply Chain to ensure Line Development projects remain on schedule

Provide direction for sample needs in partnership with Sales & Merchandising

Manage and analyze wholesale pricing strategies and input costs

Make recommendations to adjust and/or improve profitability

Design and implement successful innovation and product roadmap strategies

Work across all stakeholders to ensure new product launches enable strategic growth

Provide recommendation for seasonal assortment updates

Drive operational excellence

Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence

Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs.

Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits

Develop and present materials/presentations for customer meetings.

Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives

Conduct analysis to improve ROI on all investments

Provide recommendations to improve results

Minimum Education & Experience

Bachelor's degree with 7+ years relevant work experience OR Master's degree with 5+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Preferred Education & Experience

Undergraduate or Graduate degree in Business, Marketing, and/or Brand Management.

Specific Skills or Experience Required

Bachelor's degree required; MBA preferred

7+ years of marketing, product management and/or direct to consumer experience

Experience building and executing product marketing plans within a cross-functional team

Experience in leveraging consumer data to drive sales growth.

Experience in conducting data analysis to identify recommendations and business opportunities.

Strategic mindset who contributes to identifying opportunities and influencing decision makers using both quantitative and qualitative research.

Problem solving, interpersonal and organizational skills

Analytical skills and conceptual creative ability

Excellent written/verbal communication and presentation skills

Demonstrated ability to contribute to development of institutional policies/procedures and effect change

Computer skills, including an advanced proficiency in Excel and PowerPoint

Job Specific Competencies

Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company. Critical thinking skills and the ability to analyze, summarize, and effectively present data. Consulting skills and the ability to influence stakeholders. The ability to work effectively in a matrixed organization. Problem-solving & creative thinking skills. Results-driven mindset. Strong multi-tasking capabilities. Must subscribe to and exhibit highest standards of business ethics.

Core Competencies

Data Fluency, Written/verbal communication and listening, Strong interpersonal and relationship skills, Teamwork and collaboration, Results orientation, Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.