Job Description

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve. You'll lead the marketing team who is growing Lyft’s business-to-business solutions. Areas of focus will include: collaborating deeply with the product, engineering and sales teams on product roadmaps as well as merchandising Lyft’s new and existing products with narrative development, sales enablement, customer enablement, demand and lead generation, as well as owned, earned and paid media campaigns.

The role reports to the Senior Director of Product Marketing. 

Responsibilities:

Lead a team of B2B marketers executing both inbound strategic product marketing and outbound launch and growth efforts  
Be the expert at Lyft on all Enterprise applications of our product, those products’ target audiences and the competitive landscape
Hold your product team to a high product-market fit bar, ensuring Lyft is building the right things for the ways the market is moving 
Leverage user insights to develop GTM plans, and help shape product strategy and the product roadmap
Own and develop a comprehensive demand generation strategy across paid/owned and earned channels. 
Work cross-functionally with Sales, Product, Product Design, Engineering, Data Science, and UX Research to drive ongoing product adoption and go-to-market launches
Strong understanding of marketing automation platforms, CRM systems, and marketing analytics and reporting tools
Collaborate with sales and marketing leadership to align demand generation campaigns with sales goals and target accounts; partner with sales teams to optimize sales enablement materials for greater effectiveness 
Oversee the execution of multi-channel campaigns, including email marketing, content marketing, webinars, paid advertising, and events
Experience in ABM (Account-Based Marketing), lead scoring, lead nurturing, and marketing funnel management
Guide marketing campaign development and marketing experimentation; provide feedback to continuously raise the bar for the quality of our work
Work to understand the impact and learnings from initiatives you’re driving, optimizing for the greatest impact on our KPIs and sharing relevant learnings

Experience:

Experience with driving internal tools adoption, B2B product marketing, and advertising technology strongly preferred
Experience leading and developing a high performing team
10+ years of experience relevant to product marketing
Analytical thinker with experience in data-driven marketing
Experience in applying user insights and market trends to inform and optimize the product experience
Experience partnering closely with sales teams and developing effective sales enablement strategies
Very strong written and verbal communication skills
Thrives in a fast-paced environment with a bias towards action
Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams

Benefits:

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program