Job Description

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us! 

All postings close: September 28, 2024 

Interviews: Early to Mid October

Offers: By end of October

2025 Start Dates:

This position has opportunities to start in the either the Spring and the Summer. Please see our start dates below and let us know your availability.

Spring Internships: Monday, January 6, 2025 (15-20/hours per week max)

Summer Internships: Monday, May 19, 2025 (40/hours per week max)

The Marketing Intern will perform a variety of tasks dependent upon the team they support. This person will coordinate details, execute projects, and work cross-functionally with other teams within Workiva.

What You'll Do

Collaborates with multiple teams across the organization to integrate appropriate marketing strategies
Measures success metrics and analyzes reports to assist with recommending areas for improvement
Researches industry trends, competitors, and regulations
Assists in managing multiple marketing projects, programs, and/or events prioritizing workload and completion under tight deadlines
Provide assistance in tracking project progression

Marketing Interns may perform any of the following activities depending upon which team(s) they may support:

Content Marketing

Aligns messaging with company objectives and strategic goals; puts the end user first in every step of the content creation process
Writes and edits marketing materials including brochures, blogs, white papers, and more

Customer Marketing

Work with internal stakeholders and external vendors to secure venue contracts and execute other program logistics
Create, distribute, and analyze customer survey results
Build customer insights to understand personas and inform product innovation, marketing campaigns, and content
Analyze business opportunities including the size and growth of new markets, and related customer needs, buying cycles, etc.

Global Demand Generation

Plan, post, and measure organic social media channels
Assist in promotion plan for paid social media campaigns
Provides support executing Global Demand Generation areas which may include digital advertising, events, trade shows, account based marketing campaigns and digital marketing asset creation
Create and monitor tickets for multiple advertising campaigns
Use tools including Marketo, Salesforce, Google Ads, Bing, LinkedIn, Twitter, Facebook, and more

Field Marketing

Assist in executing regional marketing experiences to increase brand visibility and customer engagement
Support field marketers to execute campaigns tailored to local markets
Help coordinate and manage end-to-end events, tradeshows, workshops, etc. including planning, execution, and follow-up
Collaborate with cross-functional teams like campaign management, field marketing and ABM to ensure smooth execution
Analyze event performance, providing insights for future optimizations

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Partner and gain exposure across all areas of Marketing
Research, plan, and execute on collateral and workshop/event logistics
Assist with managing vendor relationships
Monitor and work within established budget guidelines for the program(s)

Partner Marketing

Organize and execute partner events
Create messaging for weekly blogs and quarterly newsletters targeting an audience of partners
Assist in building and executing go-to-market plans and launch programs

What You'll Need

Minimum Qualifications

Must be currently enrolled in a degree-seeking program preferably in Marketing, Advertising, Business, Communications, or related program

Preferred Qualifications

Excellent verbal, written, and interpersonal communication skills
Self-motivated with strong propensity for action, results, and continuous improvement
Ability to work successfully, in a high-energy, fast-paced, rapidly changing environment is necessary
Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
Strong creativity and brainstorming skills
Strong attention to detail

If Content Marketing focused:

General understanding of B2B communications, including digital marketing and social media best practices
Knowledge of AP style and able to work within brand and editorial standards
Demonstrated writing and marketing skills
Writing samples required

If Customer Marketing focused:

Experience with Salesforce, Qualtrics, Tableau, and/or Google Data Studio preferred

If Global Demand Generation focused:

Analytical skills with ability to analyze data from several sources

If Field Marketing

Experience in event marketing preferred

If Partner Marketing focused:

Experience in project management preferred

Travel Requirements and Working Conditions

Reliable internet access for any period of time working remotely, not in a Workiva office
Must be authorized to work in the United States and not require sponsorship now or in the future

How You’ll Be Rewarded

? Salary range in the US: $21.00 - $21.00

? 401(k) participation and match

? Paid sick leave

? A unique opportunity to further your learning experience through additional internship seasons

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.