Job Description

Sales Development Manager

The WinField United Sales Development Manager serves as a direct partner and coach to our customer-owner’s top 1000 retail sellers to expand the retail seller’s competencies and selling skills. Responsibilities include daily direct farm-gate calls in partnership with the retail seller.  

This is a remote position serving customers in Northwest Tennessee and Western Kentucky. The successful candidate will be expected to be located in either the Union City, TN or Murray, KY areas.

Area of Responsibility

60% Sales Generation

Manages and grows business through a defined plan and consistent communication with assigned owners and internal teams with strong focus on STAMPS, seed, and services
Coaches and trains top retail sellers at the farm-gate on products, programs, services, and technologies with the goal of influencing grower decisions
Utilizes pre-call planning tools and approach
Relies on agronomy or services experts for technical knowledge as needed
Records all relevant account details in the CRM software (Salesforce)

40% Strategy Execution

In partnership with top retailer sellers, executes by using tools such as the Master Alignment Plan (MAP), Farmer by Farmer (FxF) Plan, R7, FFT and ACRE sprints.  Measures and monitors progress against plans.
Owns and is accountable for the FxF Plan and for digital and services adoption by retailer sellers
Coaches and communicates at the farm-gate level the total acre value proposition to the top 1,000 retailer sellers including brand ladder, partnered and proprietary brand strategies, programs, pricing, services, and digital technology and platforms
Supports the retail seller in Answer Plot and post-harvest meetings
Coordinates with local manufacturer representatives
Implements MAP with retail sellers
Manages discretionary and insight trial seed

Responsible for the following Key Performance Indicators (KPI’s):

# of Retail Seller Coaching days
Sales and growth targets
Gross margin
Strategic imperatives

Required Qualifications:

Bachelor’s degree in agriculture or business-related field plus 3-5 years of industry or direct sales experience; or an equivalent of 7-9 years of proven work experience in industry or direct sales.
Ability to see the “big picture” of the organization and the farmer’s operation
Understands how the key drivers of the business relate to each other and work together to produce profitable growth
Proactive communicator with exceptional written, verbal, and formal presentation skills
Trustworthy with a strong level of personal commitment
Ability to coach and mentor others by suggesting improvements and leading change
Ability to make sound decisions and complete tasks in a fast-paced work environment
Ability to work independently and manage productivity
Experience demonstrating agility and leading/adapting quickly to change
Technical agriculture product / crop expertise and ability to develop and educate others on products, services, and programs
Ability to effectively manage projects.
Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce)
Must have current and valid state driver’s license
Travel up to 50%, including evenings and some weekends making direct farm-gate calls; may require working long hours during peak seasons

Competencies:

Demonstrates a Coaching Mindset
Optimize Selling Effectiveness
Execute as a Valued Business Partner
Drive for Total Acre Solutions
Lead and Embrace Change
Demonstrate Agility
Execute with Focus and Accountability
Engage and Include
Act Strategically
Make Insightful Decisions