Brand Marketing Senior Manager
Posted on: 10 Oct 2023
Winston-Salem, NC
Job Description
Lead the development of comprehensive brand strategies aligned with the organization's goals, target audience and market trends.
Conduct market research and analysis to understand customer insights, competitive landscape, and industry trends.
Define the brand's positioning, key messages, and value propositions to differentiate the organization from competitors.
Develop brand guidelines and ensure consistent application across all touchpoints and marketing channels.
Collaborate with cross-functional teams to develop integrated marketing campaigns across various channels (e.g., digital, social media, print, events, retail).
Monitor and analyze brand campaign performance, conduct post-campaign evaluation, and provide recommendations for optimization and future campaigns.
Collaborate with design teams and agencies to create visually appealing and impactful brand assets.
Establish key performance indicators (KPIs) and metrics to measure brand performance and impact.
Overview
HanesBrands Inc., (HBI) is a global company with more than 59,000 associates in 33 countries, all working together to create the world’s best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We’re building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.
The Brand Marketing Senior Manager is responsible for leading the brand marketing efforts of the organization. This role involves developing and executing brand strategies, managing brand positioning and messaging, and overseeing brand campaigns and initiatives. The Brand Marketing Senior Manager plays a crucial role in enhancing brand awareness, perception, and loyalty, while driving business growth and achieving marketing objectives.
Qualifications
Minimum Education/ Experience: Bachelor’s degree in Marketing, Business or a related field. 7+ years relevant work experience in a related field. 4+ years relevant experience may be substituted for the Bachelor’s degree
Preferred Education/Experience: Master’s degree in Marketing, Business or related field. 3+ years of experience in a supervisory role.
Proven experience in brand marketing, with a track record of successful marketing campaigns and strategies.
Experience in market research, customer insights, and competitive analysis.
Experience in developing and managing brand campaigns across various marketing channels
Experience with retail marketing and account management
Strong knowledge of brand marketing principles, techniques, and best practices.
Strategic thinker with the ability to translate business objectives into actionable brand plans.
Strong analytical and problem-solving abilities, with proficiency in data analysis and brand metrics.
Hanesbrands Inc.
Winston-Salem, NC
HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa. Our iconic innerwear and activewear apparel brands found in the United States and elsewhere include Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports. Outside the United States, we also have dominant national and regional brands, including DIM, Nur Die/Nur Der, Lovable, Abanderado, Shock Absorber, Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo.
We are the world’s largest marketer of basic apparel. We sell bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. In the United States, we sell more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company.
Founded in 1901, Hanes has a long history of innovation, product excellence, and brand recognition. In fact, nearly 90 percent of U.S. households have our company's products in them. We revolutionized Tagless T-shirts and underwear, we invented the sports bra and the stretch-cup T-shirt bra, we were the first to advertise a bra on national television (Playtex), and we are innovating with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras.
Our Sell More, Spend Less and Make Acquisitions strategies are driving growth and creating value for our shareholders, consumers, retailers, employees and communities. Hanes has made more than a half dozen acquisitions, including Maidenform Brands, Gear for Sports and Knights Apparel in the United States and DBApparel in Europe.
Based in Winston-Salem, N.C., Hanes is a member of the S&P 500 and is ranked No. 490 on the Fortune 500 list. The company has approximately 65,300 employees in more than 40 countries.
Unlike most apparel companies, Hanes primarily operates its own manufacturing facilities. More than 90 percent of the apparel units that we sell worldwide and in the United States are manufactured in our own plants or those of dedicated contractors.
We take great pride in our strong reputation for ethical business practices and the success of our Hanes for Good corporate responsibility program for workplace practices and community and environmental improvement. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean. In the United States, the company has earned the Forbes magazine Best Place to Work honor. Hanes has won U.S. Environmental Protection Agency Energy Star sustained excellence recognition for seven consecutive years. Hanes has significant goals for reducing energy use, carbon emissions and water use and publicly reports its progress each year.
-
IndustryManufacturing
-
No. of Employees67,200+
-
Website
-
Jobs Posted475
