Who is Kvantum?
Kvantum (recently acquired by Yum! Brands, Inc.) is an artificial intelligence-based consumer insights and marketing performance analytics business focused on deploying proprietary algorithms and machine-learning models to help brands understand consumer behavior and make informed media and calendar decisions. Kvantum serves mainly internal clients around the globe (Yum! & it’s Brands, as well as Franchisees) and serves select external Fortune 100 clients, as well.
As the Pricing Strategy and Optimization Manager, you will play a pivotal role in developing and executing pricing strategies for our flagship Brands, including KFC, Taco Bell, Pizza Hut and Habit Burger. You will be responsible for analyzing market trends, competitor pricing, and customer behavior to design data-driven pricing strategies that maximize profitability and market share. You will collaborate with cross-functional teams, including marketing, finance, operations, and data science, to implement and monitor pricing initiatives globally. Additionally, you will work closely with our India-based marketing and data science teams to deliver recommendations to commercial planners worldwide and collaborate with franchisees for successful execution.
Key Responsibilities:
Lead the development and execution of pricing strategies for our Brands in the US and international markets.
Develop pricing models and tools to evaluate the impact of pricing changes on revenue and profitability.
Monitor and analyze pricing performance, providing regular reports and recommendations to senior management globally.
Collaborate with commercial planners globally to create actionable insights, implement tests, sell-in results, and track performance. Partner with franchisees to ensure successful implementation of pricing strategies
Identify and assess risks and opportunities related to pricing decisions and recommend appropriate actions.
Own key client communications strategies, including key marketing messages, client pitches, and read-outs
Minimum Requirements:
Proven experience (6+ years) in pricing strategy and optimization, preferably within the fast-food industry or related sectors. Overall 8-10 yrs of experience in working in related fields and areas, including merchandising, retail pricing, sourcing, operations management, finance, marketing, or related field.
Demonstrated success in developing and implementing pricing strategies that led to revenue growth and increased market share.
Familiarity with advanced analytics tools and their application to pricing strategies.
Bachelor's or Master's degree in Business, Marketing, Economics, or a related field.
Excellent leadership and project management abilities, with a track record of managing cross-functional teams.
Preferred Requirements:
Cultural awareness and adaptability to work effectively with teams from different regions and backgrounds.
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
Understanding of franchise business models and experience collaborating with franchisees is a plus.
Results-oriented, self-motivated, and able to thrive in a fast-paced and dynamic environment.
Strong analytical and data-driven decision-making skills, with the ability to interpret complex data and draw actionable insights.
Louisville, KY
Yum! Brands, Inc., based in Louisville, Kentucky, has over 48,000 restaurants in more than 145 countries and territories primarily operating the company’s restaurant brands – KFC, Pizza Hut and Taco Bell – global leaders of the chicken, pizza and Mexican-style food categories. Worldwide, the Yum! Brands system opens over eight new restaurants per day on average, making it a leader in global retail development. In 2018, Yum! Brands was named to the Dow Jones Sustainability North America Index and ranked among the top 100 Best Corporate Citizens by Corporate Responsibility Magazine. In 2019, Yum! Brands was named to the Bloomberg Gender-Equality Index for the second consecutive year.
Since our spin-off from PepsiCo in 1997, we’ve become a truly global company led by over 2,000 world-class franchisees. In 2016, we successfully spun off our China business as an independent, publicly traded company and announced our Recipe for Growth, our multi-year growth strategy to become more focused, more franchised and more efficient.
We’re also extremely proud of the 1.5 million employees and franchise associates in our system around the globe and the unique culture we’ve built grounded on innovation, inclusion and growth. We believe in our people, trust in their positive intentions, encourage ideas from everyone and have actively developed a workforce that is diverse in style and background.
There’s a world of opportunities for Yum!, and we’re confident in our brands’ continued journey ahead.