Job Description

If you are interested in Data & Analytics and desire to further develop your Marketing Analytics skillset, then this opportunity is for you.  As an Integrated Measurement Lead in the Meals and Baking Solutions Operating Unit (MBOU), you will play a critical role in measuring the sales impact of our Scaled Media Campaigns across media platforms.  You will work closely with our Brand Experience teams to deliver a holistic understanding of communication performance at the partner, audience, and creative level while also working with our media partners to optimize future media support plans resulting in strong return on investment..

This role in the Meals and Baking Solutions Operating Unit offers the opportunity to work on some of the company’s biggest established brands such as Pillsbury, Old El Paso, Betty Crocker, Progresso and Annie’s.   As a measurement subject matter expert, you’ll play an important role in designing a measurement program that enables our brands to drive household penetration growth with high value consumer groups.

Additionally, you’ll have the opportunity to gain increased understanding of business performance oversight and digital media & marketing strategies

Key Accountabilities

In this role you will:

Support the development & application of marketing measurement plans across media platforms.
Manage aspects of the measurement process; ensure data accuracy, review model output, build compelling presentations and deliver results to brand teams
Work collaboratively with cross-functional and external partners to maximize effectiveness of consumer communication activities
Apply marketing mix & digital marketing model insights to drive business decisions and forecast volume impact of alternate spending scenarios
Consult with brand & media teams on how to optimize consumer media plans
Lead and/or support measurement recaps of Reach, Resonance and Reaction Insights for key brands
Manage vendor partners to achieve key deliverable timelines

Skills you can build through this role:

Strengthen business acumen through business diagnosis and interpretation
Build a strong understanding of marketing measurement methods
Understand brand communications strategy, planning and execution
Relationship building through strategic partnership and persuasive influence
Influential communication through compelling storytelling

MINIMUM QUALIFICATIONS

Bachelor's Degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, or related field
2-4+ years of experience in Marketing Analytics/Measurement preferably in a vendor side or media agency setting
Knowledge and understanding of digital media measurement methods and capabilities
Strong analytic and communication skills with ability to translate data to insights and tell a compelling story
Excellent collaboration and organizational navigation skills, attention to detail on data and agility to work on multiple projects across multiple stakeholders.
Proactive problem solver, works well independently, and has strong business acumen
Ability to communicate, collaborate and build relationships virtually
Proficiency with Excel & PowerPoint. 

PREFERRED QUALIFICATIONS

3+ years’ experience in Marketing Analytics, Vendor Management
Knowledge of consumer media planning and execution