Audience Specialist
Posted on: 3 Feb 2023
Los Angeles, CA
Job Description
“I can succeed as an Audience Specialist at Capital Group.”
As an Audience Specialist, you will establish the business priorities for the audience covered by the delivery team and interface with the client segment team. You will define the marketing strategy for your area of responsibility with marketing leadership and ensure execution is aligned to marketing and business objectives. You will build a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.
“I am the person Capital Group is looking for.”
You have experience establishing the business priorities for the audience by working with client segment teams, cross-functional partners, and marketing leadership.
You can develop and implement the marketing strategy for the target audience or sub-audience to achieve the desired change in audience behavior or attitudes.
You can partner with cross-functional marketing teams to develop and deploy marketing programs aligned to the business objectives and strategies.
You have experience maintaining a client-facing role along with marketing managers and senior managers.
You hold a master’s degree (preferred)
You have 3-5 years of experience
Capital Group
Los Angeles, CA
Company Overview:
Founded in 1931, Capital Group is one of the world’s largest and most trusted investment management companies and home to the American Funds. We manage more than US$1.7 trillion in assets, and our 7,500 associates make our clients their first priority every day. When we do our job right, millions of investors around the world fulfill their dreams and financial goals, from home ownership and higher education, to a comfortable retirement. Our long-term investment results and outstanding service set us apart from our competitors, while our workplace sets us apart from other employers.
OUR CORE BELIEFS
We believe a financial goal is more than a number to your clients. It may represent a new home, a small business, a comfortable retirement or a college education. To help your clients go from dreaming to doing, we have four core beliefs that are central to their investing success.
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IndustryBanking/Financial Services
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No. of Employees7,500+
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Website
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Jobs Posted208
