Job Description

Join Land O’Lakes, Inc., and help us bring food from farmer to fork, building vibrant communities along the way. We’re a global, Fortune 250 company and a farmer-owned cooperative, which means we work for one another—not Wall Street. We’re proud to rank a Top Workplace. We offer:

Competitive compensation and rewards
Best-in-class healthcare for you and your family
Powerful savings programs
Training and career progression

Brand Marketing Specialist - Truterra

The target location for this role is Land O’Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the USA

Brand Marketing

The Brand Marketing role at Land O’ Lakes is responsible for driving magnetic connections between our consumers, customers and our brands. Brand Marketing is part of the Corporate Marketing and Communications team and supports the business teams by acting as a true business partner providing marketing communications expertise and driving collaboration across multiple teams.

Role Description

The Brand Marketing Specialist partners with marketers in one of our Business Unit marketing teams, delivering engagement planning support and leads the execution of advertising and other integrated communication programs to achieve performance and sales objectives, and help meet compliance of communication objectives, timelines, and adherence to brand standards. They will support the Brand Marketing Manager in providing input for strategic decisions and lead project execution of key initiatives.

Additionally, this position provides key inputs towards managing the communications budget and using the appropriate LOL systems and processes for efficient project management. The ideal candidate has a passion for building brands, collaborates across groups and has a strong ability to adapt and remain detail orientated in an ever-changing world and business environment.

Accountabilities

In partnership with BU, Marketing COEs, Communications and Brand Marketing, this person plays a critical role in the execution of the following activities:  

Partner with Brand Marketing managers to build channel specific engagement plans that will maximize investment and drive business growth. Continually look for ideas to enhance our support as new learnings or programs present themselves.

Execute marketing programs with appropriate internal and external partners, to deliver against brand and communication plan and strategy. 

Proactively work with our cross functional teams to understand the return on our marketing communications investments and make recommendations to revise plans as needed. Communication campaigns include but are not limited to the following: advertising (digital, TV, print, social, point-of-sale, etc.), promotions, influencer management, PR, events, website, 1-1 programs, sales/channel collateral, etc.  

Participate in the development of the communications strategy and big ideas, in collaboration with the agency(s) and internal COEs that will drive business growth. Proactively work with our cross-functional teams to ensure we are offering integrated support and ensuring we remain accountable as a team.

Assist in maintaining communication budgets, and the review/approval of financial commitments, using LOL systems as appropriate. (i.e., Ariba, Allocadia, others).

Truterra / WinField United Specialist

Support annual planning activities for Truterra as needed.

Provide key inputs to and updates to Brand Marketing Manager for monthly business reviews

Ongoing engagement with Truterra Digital Marketing Manager and Content Specialist to ensure we are integrating campaign content on websites (truterraag.com)

Coordinate the curation and deployment of key communication vehicles

Active participation in pertinent re-occurring meetings (status’, financial reviews, agile input sessions, planning, etc.)

Direct management of select communication programs

Required (Basic) Experience & Education:

Bachelor’s degree in marketing communications related field

5+ years marketing campaign management experience

Proficiency in Microsoft Office suite of applications

Preferred Experience & Education:

Experience in translating marketing objectives and strategies into engaging creative ideas

Proficient at writing for internal and external audiences and to assess copywritten content for brand tone, fit

Required Competencies & Other Skills:

Excellent analytical and proactive problem-solving skills

Strong initiative skills—proven ability to work independently and is a self-starter

Strong interpersonal and relationship-building skills with an ability to engage with members of other teams

Excellent oral, written, and presentation skills; including proven influencing capabilities across functions

Demonstrated ability to excel, adapt and be highly productive in a fast-paced environment

A desire to be part of a team effort to drive team and organizational success

Flexible, enthusiastic, eager to learn, and results-driven

Preferred Competencies & Other Skills:

Experience using a marketing budget tracking system and return on marketing investment tools.

Experience in digital marketing with a working knowledge of SEM, Email, and Social utilities.

Percentage of Travel: Mid-level

10-20%

salary is DOQ with the range of $73,200 - 109,800

As a full time employee, you will receive a wide range of benefits for you and your dependents:

· 3 medical plan choices including HSA plan options

· Vision & dental plan

· Company paid Life, AD&D, short-term and long-term disability, parental leave, caregiver leave and emergency leave

· 401(k) plan with company match and additional automatic contribution regardless of participation

· Paid Time Off, Paid Holidays and Employee Assistance Program

· Wellness program focused on Physical, Financial and Emotional Health with opportunity for cash incentives