Ralph Lauren Corporation

ACCOUNT EXECUTIVE, CHILDRENSWEAR

Posted on: 7 Feb 2022

New York, New York

Job Description

Position Overview 

    Key focus to include:
* Develop and implement financial business plan for territory by account
* Interface with the Planning team to ensure seasonal assortment plans meet the 
business objectives and needs for each account in collaboration with Buyer. 
* Ensure high level of professional and proactive communication with all levels
account management structure to drive business towards plan achievement
* Partner with Retail Development teams  to ensure effective 
execution of retail merchandising and sales strategy for each account
* Gather, enter and distribute weekly, monthly, and seasonal sales figures
* Collaborate on integrated marketing plans (Capital, Advertising, Collateral) by account 

Essential Duties & Responsibilities 

Business Analysis and Strategy Planning:
* Propose, negotiate and finalize seasonal Sales and Receipt plans by account by door
* Develop seasonal Financial flow worksheet for each account incorporating product flow
within parameters of account financial objectives for sales, turn and margin.
* Review and communicate competition and product trend to Merchandising and 
Planning departments (i.e. brand, class, key item) via monthly competition recap report
* Manage in-season business for each account via monthly update and review of rolling
12 Month Financial plans. Develop and implement strategies necessary to achieve plan
* Provide input to VP Sales on management of seasonal MD strategy  
* Review and discuss Financial and Brand/Class market share analysis highlighting 
product and sales opportunities for each account (by region/door)
* Gather, enter and distribute weekly, monthly, and seasonal sales figures
* Input data for business analysis - i.e performance tracker, flow analysis, business reviews
* Assist in clerical preparation for all management meetings and corporate account recaps
* Organize and print all weekly recaps for senior management review
* Analyze classification sales and stock levels to realize opportunities for growth
* Analyze and develop seasonal strategy to achieve accounts' profitability objective for PRL
* Provide input to VP of Sales and Marketing on development of targeted and effective 
Retail Marketing plans by account
Retail Analysis and Assortment Planning
* Prepare, report and maintain Account Profiles (by door) 
* Review and advise Planning on seasonal assortment plan development and scorecards
* Execute final seasonal assortment plan presentation and confirmation during Line Opening 
Account Management and Communication:
* Attend weekly conference calls with Regional Directors, Shop Managers, & Coordinators
* Schedule, prepare, conduct and document Monthly Business Review  
with VP Sales and Account Management. Topics to include:
>Sales/Stock/Competition trend analysis and recommendation
>Markdown strategy plan for future month(s) 
>Shop Evaluation Recap and Staffing Plan Status review
* Coordinate and present management meetings (seasonally) to include:
>Scheduling meeting and internal pre-meets
>Producing management meeting books
>Recapping discussion
>Execution of follow through
* Travel to all stores to have an understanding of business needs:
>Focus on reviewing Assortment content, market share trends, overall stock
   issues (inclusive of BSR) and overall retail execution
>Support Regional Account Team by reviewing visit findings with account management
* Resolve all issues (i.e.  Unauthorized Promos, BSR holes)
on a proactive basis  
* Assist Account Services in effective management of monthly receipt flow and order
fulfillment
>Partner with Acount Services to identify in season re-order opportunities 

Ralph Lauren Corporation

New York, New York

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories, including apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company’s brand names, which include Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands. We believe that our global reach, breadth of product offerings, and multichannel distribution are unique among luxury and apparel companies.

Reflecting a distinctive American perspective, we have been an innovator in aspirational lifestyle branding and believe that, under the direction of internationally renowned designer Ralph Lauren, we have had a considerable influence on the way people dress and the way that fashion is advertised and celebrated throughout the world. We combine consumer insights with our design, marketing, and imaging skills to offer, along with our licensing alliances, broad lifestyle product collections with a unified vision.

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