Senior Manager, SEM
Posted on: 2 Feb 2022
Austin, TX
Job Description
We are seeking a data driven, growth-oriented marketer to join our Performance Marketing Team. The Performance Marketer will play an essential role in driving growth for Realtor.com’s Consumer Brand. You will own a substantial marketing budget and drive growth by building, measuring, optimizing and scaling a portfolio of paid media channels including Paid Search, Paid Social, Display and Affiliates.
Success in the position requires expert problem-solving & experimentation skills, a strong analytical and growth hacker mentality, and a passion for customer acquisition. This is an exciting opportunity to help build the foundation for growth marketing at Realtor.com. Responsibilities: Lead growth and optimization strategy across Paid Media Channels with the focus on Paid Search
Aggressively manage and grow a substantial monthly spend while maintaining KPIs Monitor and report out on key performance metrics to leadership Develop hypotheses and implement testing strategies to drive growth using creative/copy, LPO, audience segmentation, ad placements, keywords etc.
Partner with analytics to identify performance trends and develop insights to help influence decisions for paid media strategy Influence cross functional teams to get things done and drive business results
Experience & Skills:
5-8 years of hands on experience managing paid search in-house and/or owned and optimized a complex program with proven results in influencing business outcomes BA/BS degree in marketing, business, economics or related field MBA a plus
Distinctive problem solving and analysis skills, experience solving complex and diverse business problems
Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, DSP, SA360, Kenshoo, Adobe Ad Cloud is required Basic/Intermediate SQL experience is required
Experience with web analytics software such as Adobe Analytics or Google Analytics is required
Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and RoAS Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs.
Superb written and oral communication skills; excellent presentation and interpersonal communication skills
Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
News Corp.
New York, New York
News Corporation, a media and information services company, creates and distributes content for consumers and businesses worldwide. It operates in five segments: News and Information Services, Book Publishing, Digital Real Estate Services, Subscription Video Services, and Other. The company distributes content and data products, including The Wall Street Journal, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, Barron’s, MarketWatch, and DJX through various media channels, such as newspapers, newswires, Websites, mobile device applications, tablets and e-book readers, newsletters, magazines, proprietary databases, live journalism, video, and podcasts. It also owns and operates daily, Sunday, weekly, and bi-weekly newspapers comprising The Australian, The Weekend Australian, The Daily Telegraph, The Sunday Telegraph, Herald Sun, Sunday Herald Sun, The Courier Mail, The Sunday Mail, The Advertiser, The Times, The Sunday Times, The Sun, The Sun on Sunday, and New York Post, as well as digital mastheads and other Websites.
In addition, the company offers home-delivered shopper media that include free-standing inserts and direct mail products; in-store marketing products and services primarily to consumer packaged goods manufacturers; in-store merchandising services; and digital marketing solutions. Further, it publishes general fiction, nonfiction, children’s, and religious books; and provides sports programming content to approximately 200 channels distributed through cable, satellite, and Internet protocol, as well as broadcast rights to live sporting events. Additionally, the company offers property and property-related services on its Websites and mobile applications, as well as residential and commercial property Websites; online real estate services; and professional software and services products, which comprise Top Producer, FiveStreet, and ListHub. News Corporation was incorporated in 2012 and is headquartered in New York, New York.
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IndustryMedia/Entertainment
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No. of Employees28,000
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Website
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Jobs Posted3303
